{"id":4584,"date":"2021-05-01T18:17:16","date_gmt":"2021-05-01T12:47:16","guid":{"rendered":"https:\/\/seoneurons.com\/blog\/?p=4584"},"modified":"2021-10-19T10:29:06","modified_gmt":"2021-10-19T04:59:06","slug":"internal-linking","status":"publish","type":"post","link":"https:\/\/seoneurons.com\/blog\/internal-linking\/","title":{"rendered":"What is Internal Linking for SEO? All you need to know"},"content":{"rendered":"\n<p><span data-preserver-spaces=\"true\">The human brain is\u00a0<\/span><strong><span data-preserver-spaces=\"true\">the best example of internal linking<\/span><\/strong><span data-preserver-spaces=\"true\">, the smallest unit of the brain is neurons, and every neuron is connected through synapses, forming a proper structure. Whenever we forgot something, our brain knows that we&#8217;ll recall that the reason for forgetting is weak synapses bond(internal linking). Similarly, when we don&#8217;t internally link pages well, Google forgot or may find when you force it to do so. The human brain is the best example of website structure and mind for SEO\u2014that&#8217;s why our website name is\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/seoneurons.com\/blog\/\">SEO Neurons<\/a><span data-preserver-spaces=\"true\">.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this guide, we\u2019ll walk through:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #494949;color:#494949\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #494949;color:#494949\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/seoneurons.com\/blog\/internal-linking\/#what-is-internal-linking\" >What is Internal Linking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/seoneurons.com\/blog\/internal-linking\/#internal-linking-and-seo\" >Internal Linking and SEO.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/seoneurons.com\/blog\/internal-linking\/#hierarchy-for-internal-linking\" >Hierarchy for Internal Linking.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/seoneurons.com\/blog\/internal-linking\/#how-to-perform-internal-linking-in-wordpress\" >How to perform Internal Linking in WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/seoneurons.com\/blog\/internal-linking\/#internal-linking-in-html-for-blogger-and-other-cms\" >Internal Linking in HTML for Blogger and other CMS.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/seoneurons.com\/blog\/internal-linking\/#internal-links-generated-by-js-flash-etc\" >Internal links generated by JS, flash, etc.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/seoneurons.com\/blog\/internal-linking\/#internal-broken-links\" >Internal broken links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/seoneurons.com\/blog\/internal-linking\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n\t\t<div class=\"stream-item stream-item-in-post stream-item-in-post-1\">\n\t\t<\/div>\n\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-internal-linking\"><span class=\"ez-toc-section\" id=\"what-is-internal-linking\"><\/span>What is Internal Linking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Internal linking is the linking of posts or articles within the same domain. Means one page of your website connects with another page of the same site. That means the internal linking enhances the user experience as the user can find the complete information related to the article. <\/p>\n\n\n\n<p>Internal Linking also passes <a href=\"https:\/\/seoneurons.com\/blog\/pagerank\/\">PageRank <\/a>from one page to another, that will improve domain authority and boost SEO of the website. <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" class=\"wp-image-5020\" src=\"https:\/\/seoneurons.com\/blog\/wp-content\/uploads\/2021\/05\/internal-linking-seo.jpg\" alt=\"Internal Linking and SEO\" srcset=\"https:\/\/seoneurons.com\/blog\/wp-content\/uploads\/2021\/05\/internal-linking-seo.jpg 1280w, https:\/\/seoneurons.com\/blog\/wp-content\/uploads\/2021\/05\/internal-linking-seo-300x169.jpg 300w, https:\/\/seoneurons.com\/blog\/wp-content\/uploads\/2021\/05\/internal-linking-seo-1024x576.jpg 1024w, https:\/\/seoneurons.com\/blog\/wp-content\/uploads\/2021\/05\/internal-linking-seo-768x432.jpg 768w, https:\/\/seoneurons.com\/blog\/wp-content\/uploads\/2021\/05\/internal-linking-seo-390x220.jpg 390w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n\n\n\n<p>It also helps a search engine like Google to understand the structure of your website. All the anchor links provide additional information to the search engine to rank the article in its search results. That&#8217;s why internal links help a website determine the context and rank it accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-internal-linking-and-seo\"><span class=\"ez-toc-section\" id=\"internal-linking-and-seo\"><\/span>Internal Linking and SEO.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Suppose you wrote many quality articles and a few of the top ranks in the Google search results. That indicates the content that ranks in the search results has an authority called page authority. This page authority can be passed to the other pages using internal linking.<\/p>\n\n\n\n\t\t<div class=\"stream-item stream-item-in-post stream-item-in-post-2\">\n\t\t<\/div>\n\t\n\n\n\n<p>When the crawler crawls your website, it also crawls the internal links provided in the article. The anchor text provided in the content will help to understand all about the linked content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hierarchy-for-internal-linking\"><span class=\"ez-toc-section\" id=\"hierarchy-for-internal-linking\"><\/span>Hierarchy for Internal Linking.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you start a website, there should be a map in your mind with proper structure. This structure may be of different level according to the need of content like 2 level structure, 3 level or 4, most of the website has 3 level structure. For your website, it may be as per your need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-perform-internal-linking-in-wordpress\"><span class=\"ez-toc-section\" id=\"how-to-perform-internal-linking-in-wordpress\"><\/span>How to perform Internal Linking in WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WordPress CMS enables you to perform internal linking easily. You have to<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>select the text as anchor text<\/li><li>Click on the chain\/link button<\/li><li>search the Topic and link<\/li><\/ul>\n\n\n\n<p>Please don&#8217;t click on the open in new tab or nofollow to pass the link juice. When you click on the open in a new tab, it will automatically add some <code>rel-tag<\/code> that prohibits passing link juice. The link should be open in the same window for interlinking in <strong>WordPress.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-internal-linking-in-html-for-blogger-and-other-cms\"><span class=\"ez-toc-section\" id=\"internal-linking-in-html-for-blogger-and-other-cms\"><\/span>Internal Linking in HTML for Blogger and other CMS.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you&#8217;re on platforms like Blogger or other HTML theme pages, you can follow the practice with the help of HTML. With the help of HTML, one can connect an article to the other in the following way.<\/p>\n\n\n\n<p><code>&lt;a href=\"<span class=\"has-inline-color has-vivid-red-color\">\/internal-link\/<\/span>&gt;<span class=\"has-inline-color has-vivid-green-cyan-color\">anchor text for the internal link<\/span>&lt;\/a&gt;<\/code><\/p>\n\n\n\n<p>Some users use internal links like <em><strong>click here<\/strong><\/em>, don&#8217;t follow the practice discussed above. It is not providing additional information to the crawler about your interlinked article. The text that links one content to another is called anchor text. And anchor text plays a vital role in website SEO.<\/p>\n\n\n\n\t\t<div class=\"stream-item stream-item-in-post stream-item-in-post-3\">\n\t\t<\/div>\n\t\n\n\n\n<p>If you want to nofollow a content page of your website, you can use the nofollow tag as<\/p>\n\n\n\n<p><code>&lt;a href=\"\/internal-link\/ rel=\"nofollow\"&gt;internal link that should not index&lt;\/a&gt;<\/code>.<\/p>\n\n\n\n<p>This content may be like a log-in page, pages you don&#8217;t want to index. Along with nofollow, you can use the noindex robots tag with such pages(pages that shouldn&#8217;t index).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-internal-links-generated-by-js-flash-etc\"><span class=\"ez-toc-section\" id=\"internal-links-generated-by-js-flash-etc\"><\/span>Internal links generated by JS, flash, etc.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do not use internal links generated by javascript etc. A search engine can&#8217;t control links generated by javascript or flash etc.<\/p>\n\n\n\n<p>Try to add HTML links to the webpage. Both practices provided above, like WordPress interlinking and HTML interlinking, follow the HTML method.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-internal-broken-links\"><span class=\"ez-toc-section\" id=\"internal-broken-links\"><\/span>Internal broken links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Broken links are harmful to the user experience as well as SEO. When a user clicks on a link and responds to an error 404 page, it indicates that the website or blog doesn&#8217;t care about posts or pages.<\/p>\n\n\n\n<p>Broken links may be a result of deleted pages, pages whose permalink\/slug has been changed. When you do so, redirect that page or remove the link that points to the deleted content.<\/p>\n\n\n\n\t\t<div class=\"stream-item stream-item-in-post stream-item-in-post-5\">\n\t\t<\/div>\n\t\n\n\n\n<p>Check broken internal links of the website from time to time. For this, you can use the<a href=\"https:\/\/ahrefs.com\/webmaster-tools\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> ahrefs webmaster tool<\/a>. That will detect and tells you all the internal links of your website.<\/p>\n\n\n\n<p>This tool will audit almost all the matric of the website that helps in understanding the website structure, broken links, expired links, etc.<\/p>\n\n\n\n<p>As we already discussed, internal links connect pages within the website. When we provide a link to another website in our article or some other websites, provide our link on their website, will-called as an external link. Internal links help a website with its structure, and if a webpage gets external links on some of the articles. It will boost the authority of that page.<\/p>\n\n\n\n<p>External links help a search engine to understand the content, niche, and type of the content. These links help a search engine to understand all the factors about the article.<\/p>\n\n\n\n\t\t<div class=\"stream-item stream-item-in-post stream-item-in-post-4\">\n\t\t<\/div>\n\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the help of this article, we can easily understand the importance of internal linking of the content that helps a website in the following ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Anchor links help Google to understand the context of the linked page\/s,<\/li><li>Pass page authority to other pages,<\/li><li>Reduce bounce rate of the website,<\/li><li>Boost SEO of the website<\/li><\/ul>\n\n\n\n<p>So we must follow the practice of internal linking of a website.<\/p>\n\n\n\n<p>I hope this article will help you in understanding internal linking. In case of any doubt, query or suggestion, please ask in the comment section provided below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The human brain is\u00a0the best example of internal linking, the smallest unit of the brain is neurons, and every neuron is connected through synapses, forming a proper structure. Whenever we forgot something, our brain knows that we&#8217;ll recall that the reason for forgetting is weak synapses bond(internal linking). Similarly, when we don&#8217;t internally link pages &hellip;<\/p>\n","protected":false},"author":2,"featured_media":5020,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[600],"tags":[699,701,65,700],"class_list":["post-4584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-blogger-seo","tag-html-seo","tag-seo","tag-wordpress-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Internal Linking for SEO? All you need to know - SEO Neurons<\/title>\n<meta name=\"description\" content=\"What is internal linking, and what are the internal links? The links hyperlink a website internally and boost the UX as well as SEO of the website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seoneurons.com\/blog\/internal-linking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Internal Linking for SEO? All you need to know\" \/>\n<meta property=\"og:description\" content=\"What is internal linking, and what are the internal links? The links hyperlink a website internally and boost the UX as well as SEO of the website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seoneurons.com\/blog\/internal-linking\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Neurons\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SEONeuronsAgency\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sihmar.ashok\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-01T12:47:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-19T04:59:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seoneurons.com\/blog\/wp-content\/uploads\/2021\/05\/internal-linking-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ashok Sihmar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ashoksihmar23\" \/>\n<meta name=\"twitter:site\" content=\"@SEONeurons\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashok Sihmar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seoneurons.com\\\/blog\\\/internal-linking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seoneurons.com\\\/blog\\\/internal-linking\\\/\"},\"author\":{\"name\":\"Ashok Sihmar\",\"@id\":\"https:\\\/\\\/seoneurons.com\\\/blog\\\/#\\\/schema\\\/person\\\/b9086d09486a6b16c4853ceff88e9912\"},\"headline\":\"What is Internal Linking for SEO? 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