Blogger

How to improve Blogger blog SEO and get organic traffic 2021

This article will explain how to boost the SEO of your Blogger blog to get organic traffic.

Almost every Blogger writes unique content. If you are too doing the same practice and your Blogger blog is not ranking in the search results, it may be possible that the blog is not optimized for the search engine. Let’s SEO of your blog.

Blogger SEO
Blogger SEO Rank Your Website

Optimization of the website for the search engine means making the website understandable for the search engine. The search engine is not human; it is a computer coding program that fetches and analyzes the code with artificial intelligence. That means you’ve to optimize your blog for search engines and rank the content in the search results.

Create SEO Friendly Content on the Blogger blog.

You all know that content is the king. So first, you’ve to write some meaningful content on your blog. But the question is, how to write SEO-friendly content?

You can write excellent SEO-friendly content by keeping the following things in your mind.

  • Whenever you start a topic, explain all the dimensions of it.
  • Try to find what people are looking for and how you can help them.
  • Optimize the H1 tag of every blog post. Learn how to optimize H1 tags for SEO.

To write an SEO-friendly article, you should focus on keywords, keywords difficulty, interlinking of content. Also, proper use of heading tags, optimize attached media like image, video, etc.

You can also read our guide on how to write SEO-friendly content for the Blogger blog. This guide will surely help you with SEO-friendly articles.

Use heading tags in a structural manner.

  • Heading tags explain all about the blog that is essential for search engines and users. You can use h1, h2, h3 tags structurally so that search engines can analyze data and get you in search results.
  • Use only one H1 tag: it will increase the focus of search engines on the blog. You can use multiple h2 and h3 tags without disturbing the structure.

Optimize blog images.

Images are a most crucial part of a blog, but unfortunately, many bloggers ignore this part. But this point may be beneficial for you. Because if others will not do it and you’ll, then you have the edge over others. You can keep following things in your mind while working on image SEO.

  • alt tag for the image. In the alt tag, you can explain the picture. You can create an accurate description in this tag.
  • title tag: in this, you can explain the image for users. Whenever a user hovers over the image, then the description will be displayed.
  • Image diamensions: Image dimension should be at least 1200x628px.
  • Image size: Image should not exceed 100kB.
  • NextGen Image: Google prefers NextGen images for websites. As these images are fast in loading, improve website speed. Bloggers also support NextGen images.  Learn how to serve NextGen images to Blogger blog posts.
Image optimization
<img src="/image-url/image.png" alt="provide about image here" title="explain image for users">

Above is an example of adding alt & title in HTML mode and in compose view mode.

Optimize Permalink for Blogger SEO

You can include keywords in the permalink of the blog URL. An optimized permalink helps the search engine to understand focus keywords.

custom permalink for blog
Custom Permalink for Blog SEO

It would be best if you used permalinks that are relevant to the content. And also, try including keywords according to their difficulty level. For a start, target long-tail keywords to rank in search results.

Focus one keyword for each post

Each post should focus on one primary keyword only. If a blog post focuses on one keyword, it will be easy for search engines to understand the main keywords and rank the blog post for that keyword.

If you try to cover multiple keywords in a post, search engines get confused and can’t understand which one is the main keyword. And also, you consume most of the keywords.

Block some pages for Search Engine to index.

Every part of your website shouldn’t be in search results. The label, search, and archive section contain auto-generated content for a different label, inquiries, etc.

To address this issue, you can use the robots.txt file and also the meta robots noindex tag. You can do this in two ways.

  1. Allow search engine bots to crawl through the blog and use meta noindex for the blog’s label, search, and archive section.  For this, you can implement robots.txt and robots meta tags to boost Blogger SEO. (Recommended)
  2. Alternatively, you can use the robots.txt file to block all these sections for search engines. Create a perfect robots.txt file for the Blogger blog.

Please note that these two different approaches but address the same issue and boost Blogger blog SEO.

Submit XML sitemap for Blogger blog.

You’ve to submit the blog sitemap in Google Search Console and Bing Webmaster Tool. The sitemap will help the search engine to find all the content published on the blog.

You can access the XML sitemap in the root directory of the Blogger under /sitemap.xml and sitemap-pages.xml. You can do this for both Blogspot subdomain or custom domain names.

Custom robots header tags

Custom robots header tags are the HTTP response of the webpage. This response may include the X-robots Tag that declares a page to index or not. In the Blogger blog, we can modify the X-robots tag in its root setting.

But there are many guides available on the internet that follows the wrong practice. If you don’t know how to use these tags, this may spoil the SEO of your blog.

Blogger user searches every time for custom robots header tags. In this file, you don’t need to make any changes. It’s already in the best settings.

Use nofollow noopener noreferrer tag to external links.

External links are provided to add value to the content. You can use the nofollow in link to provide to less trustful sites. Since March 2020, Google has treated such links as hints, and similarly, Bing also treats nofollow as a hint.

Custom Domain Name for the Blogger Blog SEO.

A custom domain name provides a brand identity to your blog and boosts the SEO of the Blogger blog.

You should add a custom domain to the Blogger blog. It will provide brand value to your blog. Initially, the Blogger blog URL will be similar to https://example.blogspot.com, but you can change it to https://yourdomain.com. For the custom domain, you’ve to spend approximately $8 or ₹560.

The custom domain is easy to remember than the subdomain initially provided by Blogspot. And if your site grows, you can move the Blogger blog to WordPress with the custom domain.

Try to keep your domain name short, easy to remember, easy to spell. If possible, try to add the main keyword of your website’s niche in the domain name. Learn how to find a perfect domain name and set up the domain name for the Blogger blog.

Choose SEO friendly theme for a Blogger Blog.

After domain name, you’ve to select a perfect theme with a good UX, UI, and SEO friendly. In addition, the theme should support customization in its text, color, font size, etc.

The Two most important elements that a theme should support for the Blogger SEO are

  1. HTML5 Theme
  2. Schema Markup for rich snippet result
  3. Meta Tags (Optional).

HTML5 Page Structure

The theme should use HTML5 semantic tags. When a search engine bot crawls the website, HTML5 markers will guide what and where your content is. So that your website can rank in the search result and your organic traffic sees a rise. You can HTML5 structure of your website. Learn HTML5 Page structure best practices for SEO.

Schema Markup Data

Blogger theme must enable schema markup data. This will help search engines to generate rich snippets for search results. And will drastically boost the SEO of your Blogger blog.

You can also check whether your existing theme supports Schema Markup data or not. If your existing template doesn’t support it, add schema markup structure data to the Blogger blog.

Meta Tags for Blogger SEO

Meta tags are essential for website SEO. These tags provide information to the search engine about a website’s content, like the description tag provides the content in brief. In addition, robots meta tags allow and disallow indexing of the webpage.

With meta tags, you can use link prefetch to fetch the data like js, CSS, image, or resolve DNS, enhancing the Blogger speed.

If the theme includes meta tags, then it’s well and good. Otherwise, you can add this manually too. Read this to add Blogger Meta Tags.

Fix Blogger m=1 Duplicate Content for Blogger SEO.

Google webmaster displays an error of duplicate content, or another version of the page is indexed. It is due to Blogger CMS serving different URLs to mobile and desktop.

When you visit the blog from a mobile device, the canonical URL will temporarily redirect(302) to https://www.example.com/canonical-url/?m=1. This may cause the problem that the canonical page declared by the user is not indexed, but the m=1 version of that is indexed.

You’ve to fix the ?m=1 issue to enhance the SEO. Understand how you can solve the Blogger m=1 issue.

Speed of the Blogger blog.

From mid-June 2021, Google’s core web vitals will come into effect and will target the slow website. This will give a boost to those websites that are fast and degrade slow websites. So you’ve to improve Blogger blog speed.

Blogger is a product of Google. Its servers are hosted with Google and very fast. And if your blog speed is slow, the theme you’re using may be guilty of that.

  • Install a Fast Template for the Blogger blog.
  • Compress Images or Serve Next-Gen Images in your blog.
  • Remove Unnecessary Widget.
  • Remove Unused JS and CSS.
  • Don’t use too many fonts.

You can follow our guide to speed up the Blogger blog to achieve the above suggestion and enhance PageSpeed insights.

Webmaster Tool for your website.

Webmaster Tools allows you to track the performance of your website. With the help of the webmaster tool, you can track keywords, improve the content, and find website SEO errors.

Connect the website or blogs to the webmaster’s search engines like Google Search Console, Bing Webmaster Tools, Yandex, etc. This will help the bot to find your website and get traffic on your website quickly.

Submit sitemap for all posts and pages for the Blogger SEO. By default, only post sitemap is linked via sitemap in Blogger blog, so please visit the linked post to understand. Create and submit pages and posts Blogger XML sitemap to Google Search Console.

You can understand here how to connect Blogger to the Google Search Console.

By using all these methods, you can drastically boost Blogger SEO. If you like this article, subscribe to us via Email; if any doubt, feel free to ask in the comment section below. Thank You. :)

Ashok Kumar

Ashok Kumar working in the Search Engine Optimization field since 2015. And worked on many successful projects since then. He shares the real-life experience of best SEO practices with his followers on seoneurons.com. You also can learn Advance level SEO for WordPress, Blogger, or any other blogging platform. Stay tuned.

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