This article will explain why you should not use Blogger’s default theme from SEO and User Experience.
Blogger is a microblogging platform and designed for micro-level blogging. But back with a powerful server with unlimited bandwidth and high speed. Hence, the Blogger blog can handle all your traffic without any delay.
Blogger is fast, but Optimization is needed to achieve the fast speed. So need to optimize the Blogger’s template. But it may be complicated in Blogger’s default theme.
Why should you not use the default Blogger theme?
Many users believe that Blogger’s default theme is the best for SEO, but this is not valid. A few years back, the new design was released for Blogger, and Blogger called these designs a theme. Earlier it was known as templates or Blogger templates.
Blogger’s themes are Good in design but lack SEO.
- It uses H3 for the main heading of the article. But we should use the H1 tag here. Learn the importance of the H1 tag in SEO.
- The Blogger default theme declares the organization name as Blogger in schema markup.
- Latest robots meta tags are not included for Google Discover Results.
- Social Media tags not included,
- All HTML5 tags are not used.
It means that Blogger’s default theme is not SEO friendly. Instead of these default themes, we should use custom Blogger themes.
The Heading Tag issue.
The default Blogger theme uses the H3 heading tag instead of the H1 tag for the post’s title. This is a bad SEO practice, as you know the power of the H1 heading tag.
In the above image, we inspected elements of Blogger’s default theme. We can see that the main heading of the title uses the H3 tag, which should be the H1 heading tag.
The H1 heading tag is critical for on-Page SEO, and you can’t ignore this.
Schema Markup Issue
Schema Markup helps generate blog structure and include information about the content’s author. Blogger’s default theme supports schema markups and generates markups for every blog post.
It seems that everything is fine, but it generates content author as “your name“, and the organization is Blogger.
Latest Robots meta tags are not included with the default theme.
The robots meta tags instruct the search engines on how to index the page or page should be indexed or not. But the Blogger default theme lacks this tag.
<meta content='index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1' name='robots'/>
This is the perfect robots meta tag for a page indexed. But it should not be on all pages. Some pages like search, label and archive pages should not index. To achieve this, follow robots.txt and robots meta tags best practices.
HTML5 tags are not included.
The HTML5 semantic tags are used to define the structure of the website for the search engines. It helps us to declare each part and section of the website like header, main, sidebar, and footer area.
In the Blogger’s default theme, these semantics are partially used. We can edit the theme and add that manually, but technical skills are required. So it is better to install a customized theme that includes HTML5.
Conclusion: If not the default theme, then what?
The default theme is designed for personal blogs without keeping SEO in mind. So you need the best theme that fulfil are above patches.
I inspect many Blogger themes available on the internet, but these themes are missing one thing or two. So our team designed a new theme and named it TezzBlog.
I hope you found this article helpful. Feel free to ask in the comment section below in case of any doubt or query.