This article will help us understand SEO and how it can boost organic traffic for a website or application.
SEO is the acronym for “Search Engine Optimization,” or optimization of the content for the search engines to improve the website’s ranking in the search results. With the help of SEO, one can rank high in the search results. That leads to an increase in visibility and organic traffic to the website.
Search Engine Optimization can also be understood as optimization for the search engine. That means it’s about making content that the search engines can understand.
Why is SEO Important?
A website with solid SEO stays at the top result of the search engines. That drives free organic traffic to the website and can generate leads for the business.
There are other methods available to promote your content, that are:
- Paid Ads/Marketing.
- Social Media Marketing
- Email Marketing
Paid ads will get instant traffic on the application for a short duration(of course, it depends on the budget).
Social Media engages users in the current trending topics as the platform’s algorithm is designed to engage the users for the latest trends.
Email marketing – You need to collect the email addresses of the users, send emails to all of them, and filter according to user behavior. But sometimes, email systems like Gmail filter out these emails as spam.
SEO is essential because:
- Most importantly, it drives quality traffic for free.
- The reader is looking for the content you’ve written.
- It builds the authority of your website.
That means SEO is crucial for micro and small businesses.
This will help you financially as you do not need to pay for marketing. And also help you in generating revenue.
Do You Know?
Google is not the only search engine available; others like Bing, Yandex, Yahoo, etc. Out of these, Google is the most powerful search engine. And 94% of Internet users use Google as their search engine.
How Do Search Engines Work?
Search engines collect information using crawlers or bots. These crawlers start using the known URLs to search engines. Then follow internal and external links on the page to collect data from other web addresses.
All this information is stored on the servers of search engines. Whenever a user queries, the search engines arrange data according to the data’s keywords, quality, and authority.
Also, links on the page and their anchor text help the search engines to understand the website structures.
How SEO Works?
In other words, this question is how Google index and rank the content in search results. Google bots crawl, fetch, and analyze the content. And the quality content is listed for search results.
As already discussed, SEO means optimization of the content for the search engines, so that search engines can easily understand and process the data for indexing.
To optimize the content, we can follow the following steps.
- On-Page SEO
- Technical SEO
- Off-Page SEO
On-Page SEO is optimizing the content for the right keywords according to the website niche. Understand how to write SEO-friendly content.
When other websites refer to your website in their content, provide follow backlinks. It creates the authority of your website, called off-Page SEO.
How to Improve SEO of the Website?
Content is king; write quality and meaningful content to resolve the user’s query.
You’ve to work on On-Page and Off-Page SEO to improve the quality of the website. And should systematically arrange the website.
- Content Quality: The content should cover all aspects of the subject.
- Website structure: A well-structured website is more accessible for search engines to crawl and index.
- Internal backlink to the content: Links within your website can help distribute PageRank.
- HTML5-friendly theme: These help search engines understand the content and context of your website.
- Schema Markup: This type of microdata makes it easier for search engines to parse and interpret your website’s information.
- Off-Page SEO: involves activities that drive traffic and link juice to your website from other sites.
If I explain SEO, “it is information, structure and identity tool” as it helps identify the page structure and inform the search engine about it. If you optimize your article according to the demand of Search Engines and your website’s users, it may rank your article at the top in the search results.
Google releases updates frequently to make search results more reliable and remove spam. Every year nearly, more than 500 algorithms update for search results, so there are always new things to learn.
We can understand SEO as optimizing a page for search engines like Google, Bing, Yandex, etc. I hope you liked our content. In case of any feedback, doubt, or query, feel free to ask in the comment section provided below.