The H1 Heading tag and SEO, Best SEO Practices with h1 Tag.

The heading tags explain the content to the reader or users. The above heading explains that this content is about the h1 tag and its importance for SEO. The H1 HTML tag is the main heading tag and the part of technical SEO for a website. The HTML heading tags h1 to h6 help the search engine to understand what the content will explain.

The primary heading tag H1 explains the overall page content, and the subheading h2-h6 explains parts included on that page. That’s why ranking content in search engines the h1 tag is the crucial part.

What is H1 Heading Tag?

The h1 HTML tag is the crucial tag of the webpage SEO. As we already discussed, h1 explains what content is all about. From this, we can understand the power of the h1 tag.

h1 tag for SEO
H1 Header Tag and SEO

We have to utilize this power in the best way to improve the SEO of the webpage. Some websites don’t use this tag or optimize it properly, but they can see a 200%+ rise in their organic traffic if they do.

Why is the H1 tag important for SEO?

Here, I’m sharing my personal experience with the H1 tag. As you know, Google focuses on the main keywords of user search. Initially, I didn’t optimize this tag for SEO, but after optimizing it for 5 or 6 content, I saw approximately a 350% rise in organic traffic of my website. And I did the same on my other blog, and that worked.

The H1 and the Title tag.

In most content management systems(CMSs), H1 and title tags are the same. It means when we create an H1 tag, then the title tag will automatically be created.

Some CMSs allow us to create a custom title tag, like Yoast SEO for WordPress. Yoast will enable us to create a different title tag than the H1 tag.

You can create a custom title, but it should reflect the h1 tag and explain the page content.

How to Optimize H1 HTML tag for SEO?

User intent is the most important for writing a perfect heading of the content. You’ve to analyze “what the users are searching related to your niche”.

Some users asked me that they had written quality content on their blog, but their content could not rank in search results; why? In that case, it may be possible that they failed to explain the content in its heading.

You’ve to understand the user intent, what users are looking for, and how to help them. Find proper keywords that explain your content and address the user’s query. So it is crucial to write an H1 tag according to the targetted keywords.

Use only one H1 HTML tag.

From the above, a question may arise that “how many H1 tags should be there on a page?”. As the tag has a specific value, then can we use multiple H1 HTML tags?

From the SEO point of view, you should use only one H1 tag. It will help the search engine to explain all about the page content.

But some may say that John Mueller says that you can use multiple H1 on your web page. But that was for the theme, “if a theme is using HTML5 page structure, then there is no issue of using multiple H1,” John Mueller said.

But it would help if you use a single H1 heading tag. It will help the search engine to understand the main context of the page. And if you use multiple H1 tags within the page, then search engines require a lot of data to analyze all H1 tags and then understand what the content is all about. So it will be best we serve optimized content to search engines.

And also, don’t miss the H1 tag for any page. If you do, then you’re missing a lot of SEO values.

How to create H1 tags in HTML5?

John Mueller said that if your theme uses multiple H1 tags with HTML5 page structure, it will not be a bad practice. Then the structure of that page may look like the following.

<!DOCTYPE html>
<html lang="en">
    <meta charset="UTF-8">
    <meta http-equiv="X-UA-Compatible" content="IE=edge">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>This will be the heading, will reflect heading tag</title>
    <h1>heading tag for header</h1>
    <p>this heading h1 tag is in header section with HTML5.</p>
            <h1>This heading tag is the main heading</h1>
            <p>The above heading tag is the main heading tag under main section of HTML5. This is most important element of the webpage.</p>
                <h1>this heading is under sidebar section of HTML5</h1>
                <h1>Footer heading</h1>
                <p>This heading explain all about footer section</p>

You’ve to keep in mind here that if the theme is using, and not you’re using. If you use multiple H1 tags then consider it under <main> HTML5 tag. And if there are multiple H1 tags in the main section of HTML5, it will be hard for search engines to understand the main context of the webpage.

Use the power of the H1 tag with Targeted Keywords.

From the above, it is clear to you that the heading H1 HTML tag is compelling. So it must contain the targetted keyword, and if possible, try to include that keyword at the starting of the title.

And optimize the heading tags in such a way that they use a lesser number of stop words. However, stop words are not valid anymore but try to reduce their usages.

Limit H1 tag in 55 to 65 characters.

The H1 tag should not be too long or too short. It should be between 55 to 65 characters, so consider optimizing it accordingly.

If the H1 tag is too short, it will not explain the content to the search engine and the user. And if it is too big, then it will fail to explain the targeting keywords.


In this article, we understood the power of the H1 header tag, why the H1 heading tag is essential for SEO, and its ability to rank content in search results.

We tried to explain the h1 tag in layman’s terms. But if you’ve any doubt, queries, or feedback, feel free to ask in the comment section provided below.

Ashok Kumar

Ashok Kumar working in the Search Engine Optimization field since 2015. And worked on many successful projects since then. He shares the real-life experience of best SEO practices with his followers on You also can learn Advance level SEO for WordPress, Blogger, or any other blogging platform. Stay tuned.

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