Pogo Sticking can be defined as an unsatisfied user with the search result and clicking back to the search result ASAP when a user performs a search and visits any website from the SERP list. The page available in the search results cannot satisfy the user, and the user clicks back and tries another result.
So let’s understand what pogo-sticking is, how it works, and how we can avoid it. To maintain or rank your article in the search result.
What is Pogo Sticking? How to avoid it.
Google or other search engines wants to show the best results for the user’s query. Suppose the search engine analyzes that this content is not what its users are looking for. In that case, it simply downgrades the ranking of that particular page for the upcoming users and shows another better one available.
Let’s Understand How It works.
Assume you made a query. Let’s understand with the image provided below.
In the above image, the user made a query with the search engine. Let’s assume that Google responded with the top 4 results relevant to the particular query. These results are a, b, c, and d are positioned on rank 1, 2, 3, and 4, respectively.
Now there is no reserve position for any search result. These a, b, c, d are random results, in which “a” is better than “b”, “b” is better than “c”, and so on. Suppose your website stands on position 3 and your content is “c”, and the content fully satisfies the user query.
When the user visits the website on rank 1 i.e. “a”, it cannot satisfy the user, and then the user clicks back. The user now one the same result list with the same query and try the second result. And now repeat the step with the 3rd result, i.e. “c”. Now user reads that content, and the article “c” satisfies the user.
In this case, the user stops searching for that particular term(query). Now, if the same thing repeats several users, then google considers it as pogo-sticking. In this case, Google found that the 3rd result i.e. “c” is more relevant than “a”. It can’t be defined on a single user’s behavior, so it needs more data to analyze.
Google wants to give the best user experience to its users, so google will download grade the position of result “a” and improve the rank of “c”.
Pogo sticking may happen, even if there is complete information about the article. Let’s understand why it is so.
Reasons for Pogo Sticking.
If you have written a quality article and a website with a lower rank, replace it with your result i.e. you lose your position in SERP. Then these could be the reasons for that.
Speed of the Website
Speed plays a vital role in the search engine results as well as in the user experience. If the user clicks on the result of your website and the website takes too much time to load, the user will click back.
Number of ads
If you use multiple ads on the webpage, then it spoils the user’s experience. Users may leave the website without reading the content. So avoid too many ads on a webpage.
The user who is studying something reaches your website, and suddenly something started as the video play. The user will suddenly be surprised/shock and click back to avoid that. So if you added some media file, play it at the user’s request, not autoplay. Cause bad user experience that results in pogo-sticking.
Disable clicks or copy-paste:
If you disable clicks on your website, it also irritates the user, and he will click back to the result.
You can’t protect your content by using such methods. If anyone wants to copy, then s/he’ll, and you can’t stop her/him. You can strike copyright notice if anyone copies your content instead of spoiling the user experience.
Your article is complete, but still, it is not. It’s because you are not providing the complete details of it. According to you, it’s complete, but it’s not able to satisfy the users. So study on another page what they are explaining or adding in that.
If you find that your article is not even indexed in the listing of the search engine. You should write a good number of articles on your website so that you can ring the doorbell of Google :). And also, use a theme that supports HTML5 as Google is a computer-based program to understand proper tags. Learn the Best practices of HTML5 pages for SEO.
Google doesn’t consider Pogo Sticking in the ranking, Said John Mueller.
John Mueller from Google, in a hangout conversation, said that Google is currently not considering these facts in the ranking of a website. According to his whole conversation, the content only matters for a search result.
You can check this youtube video of Google Webmaster Tool, listen to it from 51:18(time).
This also makes sense, as users click back and forth for their result, but you’ve to keep all the above things in mind to rank the result.
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