This article will understand what SEO is and how it can boost organic traffic.
SEO is the acronym for “Search Engine Optimization,” or optimization of the content for the search engines to improve the website’s ranking in the search results. With the help of SEO, one can rank high in the search results. That leads to an increase in visibility and organic traffic to the website.
Search Engine Optimization can also be understood as optimization for the search engine. That means it’s about making content that the search engines can understand.
Why SEO is Important?
A website with solid SEO stays in the top result of the search engines. That drives free organic traffic to the website and can generate leads for the business.
There are other methods available to promote your content, that are:
- Paid Ads/Marketing.
- Social Media Marketing
- Email Marketing
Paid ads will get you instant traffic but for a short duration(of course, it depends on the budget).
Social Media engage users for the current trending topics as the platform’s algorithm is designed to engage the users for the latest trends.
Email marketing – You need to collect the email addresses of the users, send emails to all of them, filter according to the user behavior. But sometimes, email systems like Gmail filter out these emails as spam.
SEO is essential because:
- Most importantly it drive quality traffic for free
- The reader is actually looking for the content you’ve written.
- It build authority of your website.
That means SEO is crucial for micro and small businesses.
This will help you financially as you do not need to pay for marketing. And also help you in generating revenue.
Do You Know?
Google is not the only search engine; others like Bing, Yandex, Yahoo, etc. Out of these, Google is the most powerful search engine. Do you know? 94% of Internet users use Google as their search engine.
How Search Engines Work?
Search engines collect information using crawlers or bots. These crawlers start using the known URLs to the search engines. Then follow internal and external links on the page to collect data from other web addresses as well.
All this information is stored with the severs of search engines. Whenever a user made a query, the search engines arranged data according to the keywords, quality, and authority of the data.
Also, links on the page and their anchor text help the search engines to understand the website structures.
How SEO Works?
In other words, this question is how Google index and rank the content in search results. Google bots crawl, fetch, analyze the content. And the quality content is listed for search results.
As already discussed, SEO means optimization of the content for the search engines, so that search engines can easily understand and process the data for indexing.
To optimize the content, we can follow the following steps.
- Technical SEO
- Off-Page SEO
On-Page SEO is the optimization of the content with the right keywords, according to website niche. Understand how to write SEO-friendly content.
When other websites refer to your website in their content, providing follow backlinks. It creates the authority of your website called off-Page SEO.
How to Improve SEO of the Website?
Content is the king; write quality and meaningful content to resolve the user’s query.
You’ve to work on On-Page, Off-Page SEO to improve the quality of the website. And should systematically arrange the website.
Use SEO-friendly HTML5 theme for technical SEO of the website.
If I explain SEO in simple words, then “it is information, structure and identity tool” as it helps identify the page structure and inform about it to the search engine. If you optimize your article according to the demand of Search Engines and your website’s users, it may rank your article at the top in the search result.
Google releases updates frequently to make search results more reliable remove spam. Every year nearly more than 500 algorithms update for search results, so there are always new things to learn.
We can understand SEO as optimizing a page for search engines like Google, Bing, Yandex, etc. I hope you liked our content. In case of any feedback, doubt, or query, feel free to ask in the comment section provided below.