SEO stands for “Search Engine Optimization”, one can optimize the content for the search engine. This helps the search engine to easily understand and process the content. That leads to an increase in your visibility in the search engines.
What is SEO?
Search Engine Optimization can also be read as optimization for the search engine. Suppose you wrote a quality article and in the hope that article will rank in search.
Now, the article’s quality is very high, but still, it is not ranking in the search results. You have to optimize the content for the search engine so that the search engine can understand what the article is talking about.
There may be questions in your mind, Google is brilliant, then why optimize the content? As you know that the search engine is a computer only. It can only understand the coding language like HTML, etc.
Suppose you’re writing the content in Hindi. In such a case, Google has to understand which language you’re using. It will definitely understand, but it has to implement some AI. You can reduce its working by declaring the language in the heading tags.
Benefits of SEO to become a Brand?
SEO can help you in generating organic, unpaid traffic by ranking your articles in search engine results. If you’re a small business owner or blogging for revenue, it will help you get in touch with the world.
If your content is great, this will give you more sales and brand value. Every organization wants its website to optimize for the search result.
This will help you financially as you do not need to pay for marketing. And also help you in generating revenue. As users and even google trust organic results than that of paid.
How SEO Works ?
Search Engine Optimization is a very complex technique. It’s continuous learning and implementing the process. Optimization of the site helps search engines to understand the structure and data of your webpage. It also helps to understand the theme of the article on your page. I’m not talking about website themes or designs.
If I explain SEO in simple words, then “it is information, structure and identity tool”. If you optimize your article according to the demand of Search Engines and your website’s users, it may rank your article at the top in the search result.
Factors that are calculated by Search Engine:
- Well-defined structure of the page.
- Schema Data Markup in the content.
- Properly use heading tags.
- Optimization of the complete article.
- User time spends on your article.
- Your article should satisfy the need of the user/visitor.
- Speed of your website or blog.
- Age of your domain name (create trust value).
So before writing an article, keep this in mind to write genuine articles. Earn user trust google automatically will yours. Learn How you can write SEO-friendly Articles.
I hope you like this article, If any question please comment below.