SEO is the acronym for “Search Engine Optimization”, one can optimize the content for the search engine. This helps the search engine to understand and process the content easily. That leads to an increase in your visibility in the search engines.
What is SEO?
Search Engine Optimization can also be understood as optimization for the search engine. That means it’s about making content that the search engine can understand.
Suppose you wrote an informative article and hope that the article will rank in search results and generate organic traffic for the website. Now actually, what happens is, the article’s quality is very high, but still, it is not ranking in the search results. There could be many reasons for not ranking the article in the search results, which we discuss.
You have to optimize the content for the search engine so that the search engine can understand what the article is talking about.
There may be questions in your mind; Google is brilliant, then why optimize the content? As you know that the search engine is a computer only. It can only understand the coding language like HTML, etc.
Suppose you’re writing the content in your native language like Hindi, Urdu, Punjabi, etc. In such a case, Google has to understand which language you’re using. It will definitely understand, but it needs data to analyze, so you need to write many data that the search engine can understand. You can reduce this by declaring the language in the heading tags.
Similarly, you’ve to use an SEO-friendly page structure. Use a theme that supports HTML5, as HTML5 is more SEO-friendly than the previous version of HTML.
Benefits of SEO to become a Brand.
SEO can help you in generating organic, unpaid traffic by ranking your content in search engine results. If you’re a small business owner or blogging for revenue, It (SEO) will help you get your customers.
If your content is great, this will give you more sales and brand value. Every organization wants its website to optimize for the search result.
This will help you financially as you do not need to pay for marketing. And also help you in generating revenue. As users and even google trust organic results than that of paid.
How SEO Works?
Search Engine Optimization is a very complex technique. It’s continuous learning and implementing the process. Optimization of the site helps search engines to understand the structure and data of your webpage. It also helps to understand the theme of the article on your page.
If I explain SEO in simple words, then “it is information, structure and identity tool” as it helps to identify the page structure and inform about it to the search engine. If you optimize your article according to the demand of Search Engines and your website’s users, it may rank your article at the top in the search result.
Factors that are calculated by Search Engine:
- Well-defined Page Structure.
- Schema Data Markup in the content.
- Properly use heading tags.
- Optimization of the complete article.
- E-A-T of the Website,
- The difficulty level of the keyword you want to rank for,
- Your article should satisfy the need of the user/visitor,
- Number of content available on your website or blog,
- Speed of your website or blog.
- Age of your domain name (create trust value).
So before writing an article, keep this in mind to write informational and genuine articles. Earn user trust. Google automatically will be yours. Learn How you can write SEO-friendly Articles.
SEO can be understood as optimizing a page for search engines like Google, Bing, Yandex, etc. I hope you liked our content on what SEO is and it’s functioning. In case of any feedback, doubt, or query, feel free to ask in the comment section provided below.