SEO

What is On-Page SEO, How to Optimize it?[Beginner’s Guide 2021]

Optimization of the page for the search engine is called search engine optimization. That means the page is understandable for search engines like Google Search Engine, Bing or Yandex, etc. The page optimizes in such a way is called on-page SEO. In this tutorial article, we’ll talk about what is on-Page SEO and how to optimize a webpage for the search engine.

Why On-Page SEO is Important?

As you already know, Google search engine bots use Artificial Intelligence to understand the content. The search engine has to analyze the content to show it in search results. The bots can understand HTML5 semantic tags like<main><article><header><footer> and h1, h2, h3, p, div, etc.

on-Page SEO
on-Page SEO

What happens if the theme doesn’t use the latest HTML5 tags and only uses <div> tags. It would be difficult for the search engine to understand the content. In such a case, search engines need a quantity of data to compare and analyze the content. That means the content is not easily understandable or not optimized for the search engine.

On-page SEO is important because it helps the search engine to understand the content and display the website in the search result.

Write SEO Friendly Content

To make content easily understandable by the search engine, write SEO-friendly content. You can learn our article, how to write an SEO-friendly article.

After following the complete guide of SEO-Friendly article, you can use additionally SEO plugins like Yoast, Rank Math, or All in One SEO.

Use SEO optimized theme.

This is what you need at first for on-Page SEO. The theme that is fully SEO-friendly uses HTML5, and schema markup tags. For WordPress, the theme must be HTML5 compatible or try to add these semantics.

HTML5 helps the crawling bot understand the main content, sidebar, header, footer, etc. Learn more about HTML5 best practices for SEO.

The theme should be optimized for the delivery of js, CSS. It should eliminate render-blocking to the fast-up speed of a website. And the theme must be light-weight to serve at the fastest speed.

Interlinking articles with each other that boosts the website in terms of search engine optimization. One should interlink the website content to each other to make a high score website. This will enhance the user information, and the user will get all information about the topic discussed.

Optimize Website Speed

Website speed is one of the important parameters and will be taken into account for the on-Page SEO. The core vital web update will be applicable from May 2021. The Core vital web includes Largest Contentful Paint, First input Delay, and Cumulative Layout Shift.

Website speed can be optimized by

  • Hosting a website on a fast server
  • Removing unwanted script or CSS files,
  • Using HTTP2 connection type.
  • And much more, read here about LCP.

Schema Markup Tags for the On-Page SEO

The Schema Markup was developed by Google, Bing, Yandex, and Yahoo to enhance the user experience. The Schema Markup tags make the content easy to understand for the robots like Google Search Engine bots.

WordPress users can add the Schema markup using Yoast SEO, Rank Math, or All in One SEO Plugin. Now the latest themes provide built-in schema tags.

Blogger blog users can download Oyedad Blogger Theme for these tags.

Edit or Delete Low-Quality Content

The blog or website must contain high-quality content to rank in the search results. If the website contains low-quality content, try to modify it that provides some value to the internet or delete the content.

Ashok Kumar

Ashok Kumar working in the Search Engine Optimization field since 2015. And worked on many successful projects since then. He shares the real-life experience of best SEO practices with his followers on seoneurons.com. You also can learn Advance level SEO for WordPress, Blogger, or any other blogging platform. Stay tuned.

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