Optimization of the page for the search engine is called search engine optimization. That means the page is understandable for search engines like Google Search Engine, Bing or Yandex, etc. The page optimizes in such a way is called on-page SEO. This tutorial article will discuss on-Page SEO and optimize a web page for the search engine.
Why is On-Page SEO Important?
As you already know, Google search engine bots use Artificial Intelligence to understand the content. The search engine has to analyze the content to show it in search results. The bots can understand HTML5 semantic tags like<main><article><header><footer> and h1, h2, h3, p, div, etc.
What happens if the theme doesn’t use the latest HTML5 tags and only uses <div> tags. It would be difficult for the search engine to understand the content. In such a case, search engines need a quantity of data to compare and analyze the content. That means the content is not easily understandable or not optimized for the search engine.
On-page SEO is essential because it helps the search engines to understand the content and display the website in the search result.
Write SEO Friendly Content
To make content easily understandable by the search engine, write SEO-friendly content. You can learn our article, how to write an SEO-friendly article.
Please avoid spelling and grammar mistakes. After following the complete guide of the SEO-Friendly article, you can use additional SEO plugins like Yoast, Rank Math, or All in One SEO.
Use SEO-optimized theme.
The theme is an integral part of on-Page SEO. The theme that supports SEO-friendly uses HTML5 and schema markup tags. For WordPress, the theme must be HTML5 compatible or try to add these HTML5 semantics manually.
HTML5 helps the crawling bot understand the main content, sidebar, header, footer, etc. Learn more about HTML5 best practices for SEO.
Interlink the website for the best On-Page SEO.
Internal linking of content boosts the SEO of the website. Therefore, one should interlink the website content to each other to make a high score website. Thus, Internal-Linking will enhance the user experience and increase the average session duration of the website.
Interlinking of contents will helps the search engine bots to analyze and process the content. This will lead to an increase in the SERP of the website.
Edit or Delete Low-Quality Content
The blog or website must contain high-quality content to rank in the search results. If the website contains low-quality content, modify it that provides some value to the internet or delete the content.
If you want to rank that article in the search result. Try to cover all the aspects related to the content.
Optimize Website Speed
Website speed is one of the important parameters and will be taken into account for the on-Page SEO. The core web vitals update will be applicable from May 2021. The core web vitals include Largest Contentful Paint, First input Delay, and Cumulative Layout Shift.
Website speed can be optimized by
- Hosting a website on a fast server,
- Removing unwanted script or CSS files,
- Using HTTP2 connection type.
- And much more, read here about LCP.
Schema Markup Tags for the On-Page SEO
Google, Bing, Yandex, and Yahoo collaboratively developed schema markup to enhance the user experience. The Schema Markup tags make the content easy to understand for the robots like Google Search Engine bots.