What is On-Page SEO: The Ultimate Optimization Guide 2023

On-page SEO refers to optimizing the elements within a website that the website owner can control. And making the page understandable for search engines like Google, Bing, Yandex, etc. This tutorial article will discuss on-Page SEO and optimize a web page for the search engine.

What is On-Page SEO?

On-Page SEO or On-Site SEO optimization of the web page elements so that search engines can understand the page’s content, index it, and deliver it to your targeted users.

As the name suggests On-Page, we can do it on the page itself. Some users believe On-Page SEO includes optimizing content available on the page. Content optimization is a crucial On-Page SEO factor, but other factors are also important.

The On-Page SEO includes.

  • Technical SEO
  • Content SEO

Technical SEO helps the crawlers to analyze and process the content for search engines. It includes

  • Meta Tags
  • Robots Tags
  • Sitemap
  • Core web Vitals
  • UI/UX
  • SEO Friendly Theme

Content SEO is all about the quality and needs of the user. You’ve to understand your niche, how users find your website, and how you can help them.

Why is overall On-Page SEO Important?

The overall On-Page SEO is the technical and content SEO of the website. If you create quality content but search engines can’t understand its structure, or your technical SEO is good but with low content, there is no use in both cases.

To get fruitful results, you’ve to work on the technical SEO of your website and create high-quality content.

on-Page SEO
on-Page SEO

Create SEO-friendly Content

Content is king and crucial for ranking in the search result. You must create content keeping user queries in your mind. The ultimate goal should of the content is to help readers. Keyword research can help you drive the right traffic to your website.

Use H1 Tag and Optimize it.

H1 tags are an essential aspect of on-page SEO and play a crucial role in helping search engines understand the content of a webpage. The H1 tag, also known as the “header tag,” indicates a webpage’s heading.

The main purpose of the H1 tag is to provide a clear and concise summary of the content of a webpage. It should be unique and relevant to the content of the webpage and should include relevant keywords. It is also essential to remember that H1 tags should be descriptive and not too long; the ideal length is 55 to 65 characters.

To find missing or empty H1 tags, you can start auditing your website using the screaming frog or the ahrefs webmaster tool.

Use Subheading h2-h6

Using subheadings also helps search engines understand the structure of your content and the topics it covers. When subheadings are appropriately used, search engines can quickly identify what your content is about, which can help improve your search rankings.

There are five levels of subheadings in HTML, H2-H6, and it’s essential to use them correctly. H2-H6 should be used to break up your content into smaller sections and make it easier to read.

Using subheadings also improves readability and user experience, making your content more engaging and easier to understand. Search engines consider how users interact with your content, and if users stay on your site for more extended periods of time, it can help improve your search rankings.

In short, proper use of subheadings (H2-H6) can help improve the structure of your content and make it more easily understood by both users and search engines. This can lead to higher search rankings, increased user engagement, and, ultimately more traffic to your website.

Internal linking of content boosts the SEO of the website. Therefore, one should interlink the website content to make a high-score website. Thus, Internal-linking will enhance the user experience and increase the website’s average session duration.

Anchor text in internal linking helps the search engine to understand the interlinking page. The page’s niche also passes PageRank to other pages of the website.

Interlinking content will help search engine bots analyze and process the content. This will lead to an increase in the SERP of the website.

To make content easily understandable by the search engine, write SEO-friendly content. You can learn from our article how to create SEO-friendly content.

Please avoid spelling and grammar mistakes. After following the complete guide of the SEO-Friendly article, you can use additional SEO plugins like Yoast, Rank Math, or All in One SEO.

For Technical SEO of the website.

What happens if the theme doesn’t use the latest HTML5 tags and only uses <div> tags. It would be difficult for the search engine to understand the content. In such a case, search engines need a quantity of data to compare and analyze the content. That means the content is not easily understandable or not optimized for the search engine.

SEO-friendly Theme.

The theme is an integral part of On-Page SEO. The theme that supports SEO-friendly uses HTML5 and schema markup tags. For WordPress, the theme must be HTML5 compatible or try to add these HTML5 semantics manually.

The HTML5 tags are crucial for the website because it helps the search engine to find different sections of the webpage; like <main> tag indicates that the main content begins, and the <article> tag indicates the article begins. Similarly, <aside> and <footer> tags indicate the website’s sidebar and footer to the search engine. Learn more about HTML5’s best practices for SEO.

The theme should be optimized for the delivery of JavaScript CSS. It should be lightweight and eliminate render-blocking to the fast-up speed of a website.

Schema Markup Tags for the On-Page SEO

Google, Bing, Yandex, and Yahoo collaboratively developed schema markup to enhance the user experience. The Schema Markup tags make the content easy to understand for the robots like Google Search Engine bots.

You must use proper schema markup tags according to your website’s niche. For example, suppose you create a blog on food recipes. In this case, you’ve to use recipe-type schema markup.

You can use “Article” type schema markup tags for history or static content. And for blogs, use the “BlogPosting” schema markup.

WordPress users can add the Schema markup using Yoast SEO, Rank Math, or All in One SEO Plugin. But please keep in mind if your theme support schema markup too. Then you should disable the theme’s schema markup to avoid conflicts.

Blogger blog users can follow this guide to add Schema Markup to Blogger or download SEO Optimized Blogger Theme.

Optimize Website Speed

Website speed is one of the critical parameters and will be considered indirectly for SEO. The core web vitals update will be applicable from May 2021. The core web vitals include the Largest Contentful Paint, First input Delay, and Cumulative Layout Shift.

Website speed can be optimized by

  • Hosting a website on a fast server,
  • Cache the static content like images, CSS, or Javascript files,
  • Removing unwanted script or CSS files,
  • Using HTTP2 connection type.
  • And much more, read here about LCP.


In this article, we discussed On-Page SEO and understood that content is not the only factor responsible for On-Page SEO. It also includes page structure, internal linking, website structure, etc.

In addition, other factors like website speed and core web vitals are essential for the On-Page SEO of a website. I hope you liked this article. In case of any doubt or queries, feel free to ask in the comment section provided below.

Back to top button