Optimization of the page for the search engine is called search engine optimization. That means the page is understandable for search engines like Google Search Engine, Bing or Yandex, etc. The page optimizes in such a way is called on-page SEO. This tutorial article will discuss on-Page SEO and optimize a web page for the search engine.
What is On-Page SEO?
On-Page SEO or On-Site SEO is the optimization of the web page so that search engines can understand the page’s content, index it, and deliver it to the interested users with the search query, Google Discover, etc.
As the name suggests on-Page, we can do it on the page itself. Some users believe on-Page includes the optimization of content only. Content optimization is a crucial On-Page SEO factor, but other factors are also important.
The On-Page SEO includes.
- Technical SEO
- Content SEO
Technical SEO helps the crawlers to analyze and process the content for search engines. It includes website structure, URL structure, HTML5 usages, Schema markup, website speed, core web vitals, UI, UX, etc. So it mainly depends upon the theme or framework of the website.
The theme should use proper meta tags, sitemap, robots tags to boost social media and search engine appearance.
Content SEO is all about the quality and appeal of the content. You’ve to understand your niche, how users find your website, or how you can help them.
Why overall On-Page SEO Important?
The overall On-Page SEO is the technical and content SEO of the website. If you create quality content, but search engines can’t understand its structure, or your technical SEO is good, but with low content, there is no use in both cases.
To get fruitful results, you’ve to work on the technical SEO of your website and create high-quality content.
As you already know, Google search engine bots use Artificial Intelligence to understand the content. The search engine analyzes the content to show it in search results. The bots can understand HTML5 semantic tags like<main><article><header><footer> and h1, h2, h3, p, div, etc.
Create SEO-friendly Content
Content is the king and crucial for ranking in the search result. You must create content keeping user queries in your mind. The ultimate goal should of the content is to help readers.
The content should include focused keyword/s, fulfilling the need of the user. The focus keyword/s should be in the first paragraph and distribute targetted keywords throughout the content. Most importantly, writing content is an easy language.
Writing content without understanding user queries will not be a good practice. For example, suppose you created quality content, but users are searching content with different keywords.
Google releases many updates to understand the content, provide a good user exprience, etc. But still not able to achieve like human understanding. What I want to explain is, search engines can’t serve your content to the right users until you optimize your content with proper keywords.
Before writing the content, you’ve to make a plan of topics and research user intent, queries, and keywords so that you can write what others are looking for.
Hence, it is essential to research proper keywords for your content. You can use Google, Google trends, GSC, and other free tools at the beginners level.
Optimize Title of the content.
Title and H1 are essential parts of the SEO of the content. You’ve to include keyword/s in the title and the H1 tag. The subheading tag like h2 must also reflect the keyword directly or synonyms.
Include your keyword/s in the permalink or slug of the content. And also, include the keyword in the description of the website.
Interlink the website contents for the best On-Page SEO.
Internal linking of content boosts the SEO of the website. Therefore, one should interlink the website content to make a high score website. Thus, Internal-linking will enhance the user experience and increase the website’s average session duration.
Anchor text in internal linking helps the search engine to understand the interlinking page. The page’s niche also passes PageRank to other pages of the website.
Interlinking content will help the search engine bots analyze and process the content. This will lead to an increase in the SERP of the website.
To make content easily understandable by the search engine, write SEO-friendly content. You can learn from our article how to create SEO-friendly content.
Please avoid spelling and grammar mistakes. After following the complete guide of the SEO-Friendly article, you can use additional SEO plugins like Yoast, Rank Math, or All in One SEO.
For Technical SEO of the website.
What happens if the theme doesn’t use the latest HTML5 tags and only uses <div> tags. It would be difficult for the search engine to understand the content. In such a case, search engines need a quantity of data to compare and analyze the content. That means the content is not easily understandable or not optimized for the search engine.
Select SEO-friendly Theme.
The theme is an integral part of on-Page SEO. The theme that supports SEO-friendly uses HTML5 and schema markup tags. For WordPress, the theme must be HTML5 compatible or try to add these HTML5 semantics manually.
The HTML5 tags are crucial for the website because it helps the search engine to find different sections of the webpage; like <main> tag indicates that the main content begins, and the <article> tag indicates the article begins. Similarly, <aside> and <footer> tags indicate the website’s sidebar and footer to the search engine. Learn more about HTML5 best practices for SEO.
Schema Markup Tags for the On-Page SEO
Google, Bing, Yandex, and Yahoo collaboratively developed schema markup to enhance the user experience. The Schema Markup tags make the content easy to understand for the robots like Google Search Engine bots.
You’ve to use proper schema markup tags according to the niche of your website. For example, suppose you create a blog on food recipes. In this case, you’ve to use recipe-type schema markup.
For history or static kind of content, you can use “Article” type schema markup tags. And for blogs, use the “BlogPosting” schema markup.
WordPress users can add the Schema markup using Yoast SEO, Rank Math, or All in One SEO Plugin. But please keep in mind if your theme support schema markup too. Then you should disable the theme’s schema markup to avoid conflicts.
Optimize Website Speed
Website speed is one of the critical parameters and will be considered indirectly for SEO. The core web vitals update will be applicable from May 2021. The core web vitals include Largest Contentful Paint, First input Delay, and Cumulative Layout Shift.
Website speed can be optimized by
- Hosting a website on a fast server,
- Removing unwanted script or CSS files,
- Using HTTP2 connection type.
- And much more, read here about LCP.
In this article, we discussed On-Page SEO, and also we understood that content is the not only factor responsible for on-Page SEO. It also includes page structure, internal linking, website structure, etc.
In addition to this, other factors like websites speed, core web vitals are essential for the On-Page SEO of a website. I hope you liked this article. In case of any doubt, queries, feel free to ask in the comment section provided below.