However, if your EC2 instance accepts connections from all IPs, attackers can bypass Cloudflare and hit your server directly using its public IP address. That defeats the purpose of using Cloudflare.

To prevent this, you should allow only Cloudflare’s IP ranges in your AWS security group. This ensures that only traffic routed through Cloudflare can reach your server, and all other direct connections are denied.

Step 1: Create a New Security Group in AWS

Before you can whitelist Cloudflare IPs, you need to create a new security group that will be used specifically for this purpose. This security group will not allow all inbound traffic like the default one. Instead, you’ll configure it to allow traffic only from Cloudflare’s IP ranges.

Here’s how to create a new security group via the AWS Console:

1. Log in to the AWS Management Console

Go to https://console.aws.amazon.com/ and log in with your credentials.

2. Navigate to EC2 Dashboard

Once logged in, go to the EC2 service. You can find it by searching “EC2” in the top search bar or selecting it from the Services menu.

3. Go to Security Groups

On the left sidebar, under “Network & Security”, click on “Security Groups”.

4. Click on “Create Security Group”

At the top right corner, click the “Create security group” button.

5. Fill in the Security Group Details

Now you’ll be prompted to fill out the following fields:

• Security group name:
  Enter a recognizable name, such as CloudflareOnlyAccess or CF-Whitelist.
• Description:
  Write a brief description, for example: Allow only Cloudflare IPs on ports 80 and 443.
• VPC:
  Your default VPC will be auto-selected here. If your EC2 instance is part of a specific VPC, make sure to choose that one. Otherwise, leave it as is.
• Tags (optional):
  You can add a tag like Name: CloudflareWhitelist to help identify this security group later.

6. Configure Inbound Rules

For now, leave the Inbound rules section empty. You’ll add specific Cloudflare IPs via AWS CLI later.

7. Configure Outbound Rules

By default, AWS allows all outbound traffic from your instance. You can leave this as is unless you have a strict need to control outgoing traffic.

8. Create the Security Group

Scroll down and click the “Create security group” button.

Once created, your new security group will appear in the list. Make sure to note down the Security Group ID (for example, sg-08ea2ffd64093162c). You’ll use this ID when adding IPs using the AWS CLI.

At this point, you’ve successfully created a security group with no inbound rules. This means your server won’t accept any incoming traffic unless explicitly allowed — which is exactly what you want for a locked-down, Cloudflare-only setup.

If all of this feels a bit too technical or you’re worried about making a misstep that could accidentally expose your server or break your site’s availability, you’re not alone. Website security is a complex area that needs careful planning — especially when dealing with firewall rules, CDNs like Cloudflare, and AWS security groups. At SEO Neurons, we offer end-to-end website security solutions to help you lock down your infrastructure, monitor threats, and stay compliant — without the guesswork. So whether you’re just starting or already facing issues, our team can help secure your digital presence effectively.

Step 2: Access AWS CLI Using AWS CloudShell (No Local Setup Required)

Instead of running AWS CLI commands from your local machine or launching a temporary EC2 instance, the easiest and most secure option is to use AWS CloudShell.

CloudShell is a browser-based shell provided by AWS, which comes pre-installed with AWS CLI and is already authenticated with your user’s IAM permissions.

How to Access CloudShell

1. Log in to your AWS Console.
2. On the top-right corner of the dashboard, click the “CloudShell” icon.
3. A terminal window will open at the bottom of your screen. This is a fully managed shell environment with access to AWS CLI.
4. Ensure that the IAM user or role you’re logged in with has the necessary permissions to modify security groups, such as ec2:AuthorizeSecurityGroupIngress.

Now you’re ready to run shell scripts directly in AWS without any local setup.

Step 3: Add Cloudflare IPv4 to Security Group Using AWS CLI

Once CloudShell is open, you can execute the following shell script to whitelist Cloudflare’s IPv4 address ranges.

Replace sg-08ea2ffd64093123c with the ID of the security group you created earlier.

#!/bin/bash

# Download Cloudflare IPv4 address ranges
wget https://www.cloudflare.com/ips-v4 -O cloudflare_ips.txt

# Security Group ID
SG_ID="sg-08ea2ffd64093123c"

# Loop through each IPv4 range and allow ports 80 and 443
while read -r p || [[ -n "$p" ]]; do
  aws ec2 authorize-security-group-ingress \
    --group-id "$SG_ID" \
    --ip-permissions "IpProtocol=tcp,FromPort=80,ToPort=80,IpRanges=[{CidrIp=$p,Description='Cloudflare'}]"

  aws ec2 authorize-security-group-ingress \
    --group-id "$SG_ID" \
    --ip-permissions "IpProtocol=tcp,FromPort=443,ToPort=443,IpRanges=[{CidrIp=$p,Description='Cloudflare'}]"
done < cloudflare_ips.txt

# Cleanup
rm cloudflare_ips.txt

echo "Cloudflare IPv4 IPs have been added to the security group."

How to run the script in CloudShell:

1. Copy the script above into a file:

nano add-cloudflare-ipv4.sh

2. Paste the content, save (Ctrl + O), and exit (Ctrl + X).
3. Make it executable and run:

chmod +x add-cloudflare-ipv4.sh
./add-cloudflare-ipv4.sh

Step 4: Add Cloudflare IPv6 to Security Group Using AWS CLI

If your setup supports IPv6, run the following script the same way to allow Cloudflare’s IPv6 ranges:

#!/bin/bash

# Download Cloudflare IPv6 address ranges
wget https://www.cloudflare.com/ips-v6 -O cloudflare_ips.txt

# Security Group ID
SG_ID="sg-08ea2ffd64093123c"

# Loop through each IPv6 range and allow ports 80 and 443
while read -r p || [[ -n "$p" ]]; do
  aws ec2 authorize-security-group-ingress \
    --group-id "$SG_ID" \
    --ip-permissions "IpProtocol=tcp,FromPort=80,ToPort=80,Ipv6Ranges=[{CidrIpv6=$p,Description='Cloudflare'}]"

  aws ec2 authorize-security-group-ingress \
    --group-id "$SG_ID" \
    --ip-permissions "IpProtocol=tcp,FromPort=443,ToPort=443,Ipv6Ranges=[{CidrIpv6=$p,Description='Cloudflare'}]"
done < cloudflare_ips.txt

# Cleanup
rm cloudflare_ips.txt

echo "Cloudflare IPv6 IPs have been added to the security group."

Run the same steps: create a .sh file in CloudShell, make it executable, and execute it.

This ensures that your EC2 instance accepts traffic only from Cloudflare’s networks, protecting it from direct IP hits.

Step 5: Attach the Security Group to Your EC2 Instance and Remove the Default One

Now that your security group is configured to allow only Cloudflare traffic, it’s time to attach it to your EC2 instance and detach the default security group (which often allows unrestricted access like 0.0.0.0/0).

Steps to Attach the Security Group:

1. Go to the EC2 Dashboard in the AWS Console.
2. Click on Instances from the left sidebar.
3. Select the EC2 instance you want to secure.
4. In the bottom panel, click on the Security tab.
5. Next to “Security groups”, click the edit icon.
6. In the edit screen:
   • Remove the default security group (if it allows 0.0.0.0/0 or wide access).
   • Add the new security group you created for Cloudflare IPs.
7. Click Save to apply changes.

This way, only Cloudflare’s network can reach your server over HTTP (port 80) and HTTPS (port 443), preventing any direct IP access attempts.

Step 6: Verify That Your EC2 Instance Is Now Protected from Direct IP Access

After applying your new security group, it’s essential to verify that everything is working correctly — meaning your EC2 instance is only accessible through Cloudflare and not via direct IP.

1. Confirm Your Website Loads via Domain Name

Visit your website through the domain name (e.g., https://yourdomain.com). If everything is set up properly, your site should load normally.

You can also inspect the response headers in your browser’s developer tools (Network tab). If you see headers like cf-ray or server: cloudflare, it confirms your site is successfully routed through Cloudflare.

2. Try Accessing Directly via Public IP (It Should Fail)

Now, try entering your EC2 instance’s public IP directly in your browser:

http://<your-ec2-ip>

You should get a timeout or connection refused message. That’s perfect — it means your server is no longer accepting direct traffic and is only accessible through Cloudflare.

For more detailed verification, you can run:

curl http://<your-ec2-public-ip>

And then:

curl -I https://yourdomain.com

This will show if the response is coming through Cloudflare (look for server: cloudflare).

3. Double-Check Security Group Rules

Go to EC2 > Security Groups, click on your custom security group, and confirm:

• Only Cloudflare IPs are listed in the Inbound rules
• Ports 80 and 443 are included
• No open access like 0.0.0.0/0 or ::/0 is present

⚠️ Important Note About File Uploads & DNS Proxy Mode

Please note: When using Cloudflare with the proxy mode enabled (orange cloud icon in DNS settings), your website’s traffic is strictly routed through Cloudflare. That’s the whole point of this setup.

However, there is a 100 MB upload limit on Cloudflare’s proxy.

So if you need to upload files larger than 100 MB (such as large backups or videos), you may face issues — uploads can fail or timeout.

To handle this, you can temporarily:

1. Disable Cloudflare proxy for your domain (turn the orange cloud to gray).
2. Add back the default security group that allows open access (e.g., 0.0.0.0/0) just for that time.
3. Complete the upload.
4. Re-enable the Cloudflare proxy.
5. Re-attach the Cloudflare-only security group and remove the open one.

This ensures you stay secure and functional, without permanently exposing your EC2 instance.

The post How to Whitelist Cloudflare IPs in AWS Using AWS CLI appeared first on SEO Neurons.

What’s New in Google’s Site Names Update?

Google’s site names feature is the title and name of the site Google displays in the search results listings. Google displays the name of the website from which a page originates when it appears in search results. The recent updates have expanded the support for site names on subdomains across all devices in English, French, German, and Japanese.

Moreover, Google has made other improvements and added workarounds when Google gets your site name wrong. For instance, if Google’s site name system isn’t robust enough to use your preferred name, it considers the alternative name provided by the alternateName property.

Google has updated its guidance on declaring your preferred site name to Google Search. The best way to indicate a preferred site name to Google is to use WebSite structured data, as explained in Google’s site name documentation. Google now encourages more use of the alternateName property when sometimes a preferred site name isn’t available for your site.

Workarounds for Site Names

Google has also listed a few workarounds for when Google Search does not select the preferred or alternative names. These include:

1. Providing an alternative name using the alternateName property.
2.  Providing your domain or subdomain name as a backup option.
3.  If the above two options don’t work, you can provide your domain or subdomain name (in all lowercase) as your preferred name as a last-resort workaround option.

Google uses various methods to determine the name of a website for search results. However, you can use structured data on your homepage in order to convey to Google the specific name of your website. Google has specific documentation on this new Site name structured data.

Here is an example:

<script type="application/ld+json">
{
  "@context" : "http://schema.org",
  "@type" : "WebSite",
  "name" : "John's Bakery",
  "alternateName" : "John the Baker",
  "url" : "https://example.com/"
}
</script>

In this example, “John’s Bakery” is the primary name of the website, and “John the Baker” is an alternative name that Google can consider if it’s unable to use the primary name in search results.

The Evolution of Site Names

The feature for site names has developed since its launch in October 2022. At first, Google introduced site names for the domain level in mobile search results for major languages like English, French, German, and Japanese. In April 2023, site names were added for desktops for the same set of languages. By May 2023, Google support extended for subdomain-level site names and was available for the same languages on mobile search results.

Conclusion

The update has improved how Google selects and shows your site name in the Google Search results. If Google is still getting it wrong and you are following the documentation, maybe try some of those new workarounds to get your site name to show precisely how you want it in Google Search.

Just like at the party, when you specify “John, the baker”, it becomes easier to find the right John. Similarly, with Google’s new site names update, it’s now easier for users to find the right website they’re searching for. So, whether you’re a website owner or a user, this update is set to improve your Google Search experience.

The post An Update on Site Names: Google’s New Approach appeared first on SEO Neurons.

The Sitemaps Protocol: A Brief History

Introduced in 2005, the Sitemaps Protocol was designed to aid search engines in discovering new URLs and scheduling crawls of already discovered URLs. The protocol has remained largely unchanged for over 15 years, and despite its popularity, some aspects of it have become less practical in the modern internet landscape.

One such aspect is the “ping” endpoint. This feature allowed webmasters to notify search engines when their sitemap was updated, prompting the search engines’ bots to crawl the website again to update their records. However, this system was found to be flawed, with the vast majority of the submissions leading to spam.

The End of the Ping Endpoint

With the deprecation of the ping endpoint, HTTP requests (“pings”) to the deprecated REST endpoint will result in a 404 error. This means that any existing code or plugins that use this endpoint will not cause problems for Google Search, but they also won’t serve any SEO purposes.

Webmasters need not worry, though. Google has provided alternative methods for submitting sitemaps. You can still submit your sitemaps through robots.txt and Google Search Console.

Use lastmod Element Instead.

In place of the ping endpoint, Google is encouraging the use of the lastmod element in sitemaps. This element, which indicates the last date a page was modified, has been useful in many cases and is now being used as a signal for scheduling crawls to previously discovered URLs.

To illustrate, let’s look at an example of how to implement the lastmod element in your sitemap:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
   <url>
      <loc>http://www.example.com/</loc>
      <lastmod>2023-07-01</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.8</priority>
   </url>
   <!-- more URLs can be added here -->
</urlset>

In this example, the lastmod tag is used to indicate the last time the content at the given URL was modified. The date must be in the W3C Datetime format, which is “YYYY-MM-DD”. This sitemap file should be located in the root directory of your website, for example: http://www.example.com/sitemap.xml.

For the lastmod element to be effective, it needs to be in a supported date format and must consistently match reality. If a page hasn’t changed in several years, but the lastmod element indicates a recent change, search engines may eventually stop trusting the last modified date of your pages.

The Future of SEO

The deprecation of the ping endpoint is a significant change, but it’s not cause for panic. Webmasters like you; have half a year to adapt, and even if you do use the sitemap ping endpoint, it won’t harm your rankings, as long as you continue to deliver valuable content and communicate honestly with both your audience and search engines.

Remember, the basic premises guiding how search engines will evaluate your content haven’t changed. As long as you format your lastmod tags properly and are honest about substantial content changes, you should be fine.

The biggest difference is that you now have more sophisticated control, because you’re no longer pinging search engines about one change through the sitemap but several through tags. This shift from one system to another gives you the opportunity to communicate more effectively with search engines and ensure your content is accurately represented in search results.

Conclusion

The deprecation of the sitemaps ping endpoint is a significant development in the SEO world. It’s a reminder of the constant evolution of search engine algorithms and the need for webmasters to stay updated with these changes. By understanding these changes and adapting accordingly, you can ensure that your SEO strategy remains effective and your website continues to rank well in search results.

The post Google will deprecate Sitemaps ping endpoint: All You Need to Know. appeared first on SEO Neurons.

In simple words, anchor text is the clickable text in a hyperlink that tells readers (and search engines) what they’ll find when they click a link. It’s not just about linking pages together; it’s about giving meaning and direction to your content. A well-optimized anchor text can improve your site’s SEO performance, enhance user experience, and even build authority across your website.

In this article, we’ll break down what anchor text is, why it matters so much for SEO, different types you should know, and best practices to make the most out of your internal and external links.

What is Anchor Text?

After understanding the importance of links in SEO, let’s dive into what anchor text actually means.

Simply put, anchor text is the clickable text that you see in a hyperlink. It’s the part you usually notice because it’s either underlined, colored differently, or both — encouraging you to click on it and move to another page, either on the same website or a completely different one.

Here’s a quick example to make it even clearer:

<a href="https://seoneurons.com/blog/on-page-seo/>On-Page SEO</a>

In the above code, On-Page SEO is anchor text linked with https://seoneurons.com/blog/on-page-seo/.

Pretty simple, right?

The term “anchor” makes total sense because this text anchors two URLs together — creating a bridge between different resources on the web.

But anchor text isn’t just limited to website pages. It can also link to downloadable files like PDFs, images, or even documents stored on platforms like Google Drive. So whether you’re hopping between blog posts or downloading a free guide, chances are anchor text made that possible!

Why is Anchor Text Important?

Now that you know what anchor text is, you might be wondering — why does it even matter?

Well, anchor text plays a huge role in giving both users and search engines important context. When a user clicks on a link, the anchor text acts like a preview — telling them what they can expect on the other side. A good anchor text builds trust by setting clear expectations.

But it’s not just about the user experience. Search engines like Google also read anchor text carefully. They use it to understand the relationship between the current page and the linked page. In short, the better your anchor text matches the linked content, the better search engines can figure out what your pages are really about.

On the flip side, if your anchor text feels misleading or doesn’t match the linked content, it can create a poor user experience. Visitors might bounce off quickly, which sends bad signals to search engines. Over time, this could even hurt your SEO rankings.

That’s why smart use of anchor text can do two amazing things at once:

• It builds your readers’ trust, making them feel confident about your content and your brand.
• It boosts your SEO efforts by helping search engines index your site properly and understand the value of your pages.

In short:
Strong anchor text = Better user experience + Better SEO performance!

Different Types of Anchor Text

Now that you understand why anchor text is important, let’s dive a little deeper.
Not all anchor text is created equal — there are several types you can use depending on the situation. Let’s explore them one by one with examples so you can easily spot them in the wild!

Exact Match Anchor Text

An exact match anchor text uses the targeted keyword exactly as it is.

For example, if you are linking to a page about “SEO tools,” you would use “SEO tools” as your anchor text.
Here’s a quick example:

Looking for the best SEO tools to grow your website?

In this case, the anchor text “SEO tools” matches the target keyword perfectly.

⚡ Pro Tip:
While exact match anchor text can be powerful, overusing it might trigger Google’s spam filters. So, always aim for balance!

Generic Anchor Text

Generic anchor text doesn’t use any keywords or clear references. Instead, it uses vague phrases that don’t reveal much about the linked page.

Examples include:

• “Click here”
• “Read more”
• “Learn more”

For instance:

Click here to continue reading about SEO basics.

While generic anchors can sometimes fit naturally into the flow of content, using them too much can look spammy and hurt SEO. Plus, they don’t help users or search engines understand what the linked page is about.

Partial Match Anchor Text

A partial match anchor text includes the target keyword along with a few extra words for better context.

For example:

• Get the best deal on cat food and other supplies.
• Shop our popular juice and snack gift baskets.

Here, “cat food” and “gift baskets” are the core keywords, but the anchor text naturally includes extra words to make it sound more friendly and helpful.

Partial match anchors feel more organic and are a great way to optimize links without being too aggressive.

Naked Link Anchor Text

A naked link is when the actual URL itself is used as the anchor text — no fancy words or labels.

Example:

• https://www.flipkart.com/
• https://www.myntra.com/

While this style can be useful for citations or references, overusing naked links can make your content look messy and hard to read.
So, it’s best to use them only when absolutely necessary.

Brand Anchor Text

Brand anchor text uses the company or brand name as the clickable text.

For instance:

• Learn more about SEO Neurons.
• Visit seoneurons.com for more tips.

Using brand names as anchors helps in several ways:

• Builds brand recognition and authority.
• Boosts visibility and helps you rank better for your brand name.
• Creates trust and credibility with readers.

But again, balance is key!
Mixing brand anchors with other types (like partial matches or exact matches) keeps your link profile natural and healthy in Google’s eyes.

How to Optimize Anchor Text for SEO

Knowing the different types of anchor text is a great start — but that alone won’t shoot your website to the top of Google.
You need to optimize how you use anchor text smartly and naturally.
Let’s walk through some best practices that will help boost both your user experience and SEO rankings.

1. Make Sure Anchor Text is Clear and Visible

First things first — make sure your anchor text is easy to spot and clickable.
Some website platforms or page builders tuck anchors into the design in weird ways. If users can’t easily recognize a link, they won’t click it — and search engines might not value it much either.

Use a different color, underline, or slight boldness to make links stand out from regular text.

2. Be Honest with Your Links

Nobody likes being tricked into clicking something unexpected.
Always ensure your link delivers exactly what you promised in the anchor text. If your anchor says “Best SEO Tools,” don’t send users to a random product page!

Trust matters — not just for your audience but also for Google’s algorithms.

3. Keep the Writing Flow Natural

It’s tempting to cram exact keywords into your anchor text wherever you can.
But stuffing awkward phrases breaks the flow and feels robotic.
Instead, write naturally, like you’re chatting with a friend — and fit your anchor text smoothly into the sentence.

For example, instead of:

Check our SEO TOOLS FOR BLOGGERS page now!

Say:

Check out our collection of the best SEO tools for bloggers to boost your traffic.

Sounds better, right?

4. Ensure Link Relevance

Your links should always make sense in the context of your content.
If you’re updating an old blog post, don’t forget to review and refresh your links, especially if you mentioned time-sensitive stats or trends.

Relevant links make your content stronger — and irrelevant ones can hurt trust and rankings.

5. Align with Search Intent

When you add a link, think about what the reader actually wants.
If someone’s reading a beginner’s guide to SEO, don’t suddenly link them to an advanced technical SEO audit page.
Match the search intent behind their visit to the content you’re linking.

This small adjustment can massively improve your engagement, click-through rate, and time on site!

6. Diversify Your Anchor Text Profile

A healthy website link profile looks natural — meaning it has a mix of different types of anchor text:
Exact match, partial match, branded, generic, and even some naked links.

If you only use one type (like exact match keywords all the time), Google might see it as manipulation and penalize you.
So, mix it up for the best results!

7. Keep Anchor Text Short and Sweet

While it’s important to be descriptive, don’t turn your anchor text into an essay.

Good rule of thumb:

• Anchor text = 2 to 6 words.
• If you need more explanation, leave it for the surrounding text, not inside the link itself.

Google reads both the anchor and the nearby words — so keep anchors focused and support with context around them.

8. Choose Relevant Anchor Words

Anchor text isn’t just about linking — it’s about signaling relevance to search engines.
Always pick words that clearly describe the linked page.

Example:
Instead of anchoring “click here” for an article about content marketing tools, anchor something like “best content marketing tools” — it gives both users and Google a clear idea.

9. Pay Attention to the Surrounding Text

Remember, Google doesn’t look at the anchor alone — it reads the text around the link too.
So make sure your surrounding sentences support what the anchor is about.

If you stuff the same keywords all over your paragraph, it looks unnatural and can trigger over-optimization penalties.
(Write naturally, weave anchors into context, and let Google (and your readers) easily figure out what the page is about.)

10. Optimize Image Alt Tags for Anchor Purposes

Sometimes, images are clickable too — and guess what?
Their alt text acts like anchor text for SEO!

Good alt text practices:

• Keep it short and descriptive.
• Use one primary keyword naturally.
• Avoid stuffing or unnecessary words like “picture of” or “image of.”

Example:
Instead of “Image of SEO tools collection,”
Use: SEO tools for bloggers and marketers.

Alt text helps search engines understand your content and improves accessibility for screen reader users.

11. Avoid Linking to Harmful Sites

Be careful where you point your links!
If you unknowingly link to shady or spammy sites, Google can punish you even if your own site is clean.

Here’s how to stay safe:

• Regularly audit your backlinks using tools like Google Search Console, Ahrefs, or SEMRush.
• Disavow toxic backlinks through Google’s Disavow Tool.
• Always double-check the reputation of sites before linking out.
• Avoid link farms, paid link schemes, and sketchy exchanges.

Keeping your link network healthy and trustworthy protects your rankings in the long run.

Want to dive deeper? Check out our guide on Internal Linking Best Practices to improve your site’s connectivity and SEO performance.

FAQs

The post Anchor Text in SEO: Best Practices for Better Rankings appeared first on SEO Neurons.

SEO copywriting is more or less similar to general copywriting. You’ve to understand the mindset of the user and interpreter the content according to their need. Usually, it is interesting to study human behavior and implement things accordingly.

And along with this, you’ve to keep a few extra things in mind while writing the content for a blog or website, like how search engines understand the text and how you can deliver information to users and search engines as well.

Here I want to explain a psychological theory. In psychology, you can study human behavior and predict his future actions. In the same way, we can predict user behavior using various information provided by the user. Don’t think you don’t have the user’s information, but you’ve. I’ll explain it to you in the keyword research part of this content.

Your writing should be easy, informative, and keep engaging users to read the content of your website. If the website satisfies users for their queries, it will build trust with the users.

What is SEO Copywriting?

Content that ranks high in the search result drives high volume organic traffic and influences users to take the desired action. This could happen when you understand SEO and website visitors’ behavior. SEO Copywriting has the following two aspects.

The content that satisfies the above conditions will not only drive quality traffic for your website but also generate leads for your business. To influence your readers to take action, you have to understand the reader’s needs and describe to them “how your product or service can help”.

There is no use for a blog that drives substantial organic traffic but does not have the potential to convert it to the customer.

How to do SEO Copywriting?

Before proceeding to the content, you’ve to check the On-Page SEO and user experience. Here we’re talking about the technical SEO of the website. An excellent technical SEO website is easily understandable for search engines.

In the user experience, you’ve to focus on visibility, the structure of the landing page, and also on the website flow. The website should be easy to understand.

The first part of SEO copywriting is Keyword Research. This is a crucial step, and you must choose a keyword according to the action you need.

Keyword Research

Keyword research is essential to creating SEO-friendly content. Choose keywords according to the authority of your website. Suppose your website is brand new, and you’re targeting high difficultly-level keywords, then the keyword will never rank as google has ample content with the quality. For a new blog, you should focus on long-tail keywords.

High-difficulty keywords are those keywords on which popular blogs and websites want to rank, for example, SEO, YouTube Videos, Best Computer, etc.

Plan a List of Keywords

Every business has certain products to sell or wants to collect information from interested users. So, you’ve to create a list of keywords according to the Business website. The keywords list will help you target and drive traffic to the website.

You’ve to analyze how users are making queries for your business-related products. You’ve to cover all FAQs related to products or services. You can use ahrefs or any other SEO tool to find keyword difficulty and search volume.

Keyword Intent

Keyword intent is actually the user intent that helps us understand what a user wants. To create the best copy of the content for your website, you’ve to understand the user behavior. Suppose he is looking for the best SEO service provider, then he may need SEO services. We divide user intent into four parts: –

Every keyword carries user intent, mostly long-tail keywords. And these keywords will help you in SEO copywriting. Keyword intent helps us in understanding the users’ behavior.

You may think about how to find these keywords? Many free and premium tools are available for keyword research like Ubersuggest, ahrefs, GSC, Bing, etc. There are other free keyword tools as well.

Understand User Behaviour.

As we already discussed, keyword intent helps you analyze the user’s intention, whether he wants to get information, research to buy, or buy the content.

In the first two cases, you may help the user with a blog post, but no blog post will rank when the user is searching for the final product. Only pages with products will rank for these keywords.

Create a Quality Content.

Quality content takes time but is worth it. In the first stage, you don’t have to worry about the language or how to start, or what the words should be. You just keep writing; or write on a paper or blog, do that.

It will end up with a skeleton for your content. Revise the content, fill the gap, and interlink the content with already available content.

Structure the content

In the first instance, start writing the content in layman’s language. Keep your language simple so everybody can understand. Divide content into heading and subheadings to keep users engaged.

Your content should be inverted pyramid type. Provide critical information in the header part of the content and relative things in the later part.

Introduction in the copy

The first paragraph of your blog explains what you’ll discuss in the content. Hence, it becomes critical to explain what you’ll be discussing and how you’ll help users and satisfy them. If you’re not able to clear the topic of the content, most likely that the user will leave the website.

Yoast and other SEO tools recommend keywords in the first paragraph. They want to explain that clear your subject line at the top of the content so a low bounce rate will be there.

Optimize the Title of the content

After completing the content, you’ve to set a natural title for your blog post. For example, your final aim is to sell a product and describe the benefit of such products. Try to explain to users how the product enhances their quality of life. Don’t try to sell; try to smooth their life.

The Title should be attractive, and the maximum length should be 55-60 characters or 580px. If you cross this length, the complete Title will not be visible in the results and may miss the critical point.

Enhance Readability of the Content

Your content should be readable. Analyze how much your readers can read without getting bored. You’ve to make your content enjoyable.

The following tips may help you in creating user-friendly content.

• Plan your topic and divide it into headings and subheadings.
• Do not use long paragraphs.
• Use flow charts to convey information,
• Proper user of block editors.
• Interlink the content
• Write in easy language, so that maximum users can read the content.

All these steps will help you create excellent content for your website that will be user-friendly and Search Engine Optimized.

Conclusion

In this article, we understood how to create SEO-friendly content. But we can also understand SEO content after understanding the final aim of Google. Search Engines like Google aim to provide a good user experience by delivering the desired information/product/service.

The post SEO Copywriting – Ultimate Guide for Organic Traffic and Leads appeared first on SEO Neurons.

A “Contact Us” page is a critical component of any website. It provides a direct line of communication between you and your visitors, customers, or potential clients. Whether you’re running a blog, an online store, a non-profit organization, or any other type of website, a “Contact Us” page allows your audience to reach out to you with their questions, feedback, or opportunities.

However, setting up a “Contact Us” page can seem daunting, especially if you want to store and manage the messages you receive in an organized way. That’s where this tutorial comes in. We’ll show you how to create a “Contact Us” page using HTML and CSS for the front end, and Google Sheets and Google Apps Script for the back end. This will allow you to collect messages from users and store them directly into a Google Sheet, making it easy to manage and respond to your messages.

Step 1: Creating the HTML Form

First, let’s create the HTML form that users will fill out. We’ll include fields for the user’s name, email, and message. We’ll also add a submit button. Here’s the code:

<form id="submit-to-google-sheet" name="submit-to-google-sheet">
    <label for="name">Name:</label>
    <input type="text" id="name-sn-1" name="name" required><br>
    <label for="email">Email:</label>
    <input type="email" id="email-sn" name="email" required><br>
    <label for="message">Message:</label>
    <textarea cols="25" id="message-sn" name="message" required></textarea><br>
    <button id="submit-button-sn" type="submit" value="Send">Send</button>
</form>

<div id="sending-message" style="display: none;">Please wait, Your message is being sent...</div>
<div id="success-message" style="display: none;">Your message has been sent. Thank you!</div>

Step 2: Styling the Form with CSS

Next, we’ll add some CSS to make our form look nice. We’ll style the form, labels, input fields, button, and messages. Here’s the CSS code:

<style>#submit-to-google-sheet{ width: auto; max-width: 600px; margin: 0 auto; padding: 20px 50px 20px 23px; background-color: #f8f8f8; border: 1px solid #ddd; border-radius: 5px; box-shadow: 0px 0px 15px rgba(0, 0, 0, 0.1); transition: all 0.3s ease;} #submit-to-google-sheet:hover{ box-shadow: 0px 0px 20px rgba(0, 0, 0, 0.15);} #submit-to-google-sheet label{ display: block; margin-bottom: 5px; font-weight: bold; color: #333; font-size: 1.1em;} #submit-to-google-sheet input, #submit-to-google-sheet textarea{ width: 100%; padding: 10px; margin-bottom: 20px; border: 1px solid #ddd; border-radius: 3px; font-size: 1em; transition: border 0.3s ease;} #submit-to-google-sheet input:focus, #submit-to-google-sheet textarea:focus{ border-color: #007BFF; outline: none;} #submit-to-google-sheet button{ padding: 10px 20px; background-color: #007BFF; color: #fff; border: none; border-radius: 3px; cursor: pointer; font-size: 1em; transition: background-color 0.3s ease;} #submit-to-google-sheet button:hover{ background-color: #0056b3;} #sending-message, #success-message{ padding: 10px; border-radius: 3px; margin-bottom: 20px; transition: all 0.3s ease;} #sending-message{ background-color: #ffcc00; color: #333;} #success-message{ background-color: #28a745; color: #fff;} @media (max-width: 600px){ #submit-to-google-sheet{ box-shadow: none; border: none;} #submit-to-google-sheet label{ font-size: 0.9em;} #submit-to-google-sheet input, #submit-to-google-sheet textarea{ font-size: 0.8em;} #submit-to-google-sheet button{ font-size: 0.8em;}} </style>

This will

Step 3: Setting Up Google Sheets and Google Apps Script

This step involves creating a new Google Sheets document, writing a Google Apps Script to handle form submissions, and deploying the script as a web app.

3.1 Creating a New Google Sheets Document

First, you’ll need to create a new Google Sheets document to store the messages. Here’s how:

1. Go to Google Sheets (sheets.google.com).
2. Click on “+ New spreadsheet” to create a new document.
3. Name the spreadsheet something like “Contact Form Responses”.

3.2 Writing the Google Apps Script

Next, you’ll write a Google Apps Script to handle form submissions. This script will be triggered whenever a user submits the form on your “Contact Us” page.

Here’s how to create the script:

1. From your Google Sheets document, click on “Extensions” > “Apps Script”.
2. Delete any code in the script editor and replace it with the following:

function doPost(e) {
    var params = e.parameter;
    var name = params.name;
    var email = params.email;
    var message = params.message;
  
    // Get current date and time
    var now = new Date();
    var timestamp = Utilities.formatDate(now, "IST", "yyyy-MM-dd HH:mm:ss");
  
    // Store data in Google Sheet
    var sheet = SpreadsheetApp.getActiveSpreadsheet().getActiveSheet();
    sheet.appendRow([timestamp, name, email, message]);
  
    // Send email - Comment out lines below to send email
    // var emailBody = 'You received a new message from ' + name + ' (' + email + ') at ' + timestamp + ':\n\n' + message;
    // MailApp.sendEmail({
    //   to: 'Provide_YOUR_EMAIL_ADDRESS', 
    //   subject: 'New message',
    //   body: emailBody,
    // });
  
    return ContentService.createTextOutput(JSON.stringify({ 'result': 'success' })).setMimeType(ContentService.MimeType.JSON);
  }
  

3. Click on “File” > “Save” and name your project something like “Contact Form Script”.

3.3 Setting Up a Trigger

1. Click on the clock icon from the Apps Script editor, which represents “Triggers”. This will open the “Project triggers” page.
2. Click on “+ Add Trigger” at the bottom right of the page.
3. Under “Choose which function to run”, select doPost from the dropdown menu.
4. Under “Select event type”, choose “On form submit”.
5. Click “Save”.

You’ll be prompted to authorize the script with your Google account. This is necessary because the script needs permission to append rows to your Google Sheets document and to send emails on your behalf.

Here’s how to authorize the script:

1. A dialog box will appear saying, “Authorization required”. Click “Review Permissions”.
2. Choose your Google account.
3. A message will pop up on your computer screen: “This app isn’t verified”. Click “Advanced” and then “Go to Project Name (unsafe)”.
4. Click “Allow” to give the script the necessary permissions.

Now, whenever a user submits the form on your “Contact Us” page, the doPost function will be triggered, and the user’s message will be stored in your Google Sheets document.

After setting up the trigger and authorizing the script, you can proceed to deploy the script as a web app, as described in the previous message.

3.4 Deploying the Script as a Web App

Finally, you’ll deploy your script as a web app. This will give you a URL that you can use to trigger the script.

Here’s how to deploy the script:

1. From the Apps Script editor, click on “Publish” > “Deploy as web app”.
2. Under “Project version”, select “New” and write a version description like “Initial version”.
3. Under “Execute the app as”, select “Me (your email)”.
4. Under “Who has access to the app”, select “Anyone, even anonymous”. This allows users who aren’t logged into a Google account to submit the form.
5. Click “Deploy”.
6. You’ll see a message saying “Authorization required”. Click “Review Permissions”, select your account, and grant the necessary permissions.
7. You’ll then see a message saying “This app isn’t verified”. Click “Advanced” and then “Go to Contact Form Script (unsafe)”.
8. Click “Allow” to grant the necessary permissions.
9. You’ll then see a dialog box with the URL of your web app. Copy this URL and save it somewhere – you’ll need it in the next step.

And that’s it! You’ve now set up Google Sheets and Google Apps Script to handle form submissions from your “Contact Us” page.

Step 4: Connecting the HTML Form to Google Sheets

Finally, we’ll use JavaScript to connect our HTML form to Google Sheets. When the form is submitted, we’ll send a POST request to our Apps Script web app, which will then store the data in Google Sheets. Here’s the JavaScript code:

<script>
    var scriptURL = 'https://script.google.com/macros/s/YOUR_SCRIPT_ID/exec'
    var form = document.forms['submit-to-google-sheet']
    var successMessage = document.getElementById('success-message');
    var sendingMessage = document.getElementById('sending-message');

    form.addEventListener('submit', function(e) {
        e.preventDefault()
        form.style.display = 'none'; // hide the form immediately
        sendingMessage.style.display = 'block'; // show the sending message
        fetch(scriptURL, { method: 'POST', body: new FormData(form) })
            .then(function(response) {
                console.log('Success!', response)
                sendingMessage.style.display = 'none'; // hide the sending message
                successMessage.style.display = 'block'; // show the success message
            })
            .catch(function(error) {
                console.error('Error!', error.message)
                form.style.display = 'block'; // show the form again in case of error
                sendingMessage.style.display = 'none'; // hide the sending message
            })
    })
</script>

And that’s it! You now have a “Contact Us” page that collects user messages and stores them directly into a Google Sheet. Happy coding!

Please note that you’ll need to replace 'https://script.google.com/macros/s/YOUR_SCRIPT_ID/exec' with the URL of your own Apps Script web app.

The post How to Create a Contact Us Page with HTML and Google Sheets appeared first on SEO Neurons.

Page authority is crucial for ranking your content in search results. So, let’s delve into what Google PageRank is, how it works, and whether it’s still relevant in 2024. We’ll also discuss how to improve the PageRank of a website.

What is Google PageRank and Page Authority?

Page authority is a measure of a page’s value, influencing how the content on the page appears in search results. The term “page authority” was coined by Moz, a leading SEO company. They define page authority based on backlinks or off-page SEO of the content only. On the other hand, PageRank considers a variety of essential factors.

While it’s true that page authority can be increased by providing external site backlinks to a specific page. But for PageRank, it’s not the only determinant. Other factors contribute to it, including:

• Content Quality: The content should cover all aspects of the subject.
• Website structure: A well-structured website is easier for search engines to crawl and index.
• Internal backlink to the content: Links within your website can help distribute PageRank.
• HTML5 semantic tags: These help search engines understand the content and context of your website.
• Schema Markup: This is a type of microdata that makes it easier for search engines to parse and interpret your website’s information.
• Off-Page SEO: involves activities that drive traffic and link juice to your website from other sites.

How PageRank was/is Calculated?

Google formulated a complex algorithm called PageRank to rank websites in its search results. It’s based on a mathematical formula, but let’s try to understand it in simpler terms.

The formula to calculate PageRank is

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

where:

• PR(A) is the Page Rank of page A
• PR(T1) is the Page Rank of pages T1 that link to page A
• C(T1) is the number of outbound links on page T1
• d is a damping factor which can be set between 0 and 1

PageRank scores range from 0 to 10, where 0 being the lowest and 10 being the highest. Some people believe PageRank is no longer used, but all the parameters used in its formula are still in use.

In 2016, Google discontinued the PageRank tool. However, in the world of SEO, it is believed that Google still uses PageRank to rank websites in search results. This time Google developed a more advanced formula, which is not publicly available, but its factors are. Some of these factors responsible for ranking a website are

• Backlinks from Reputed websites.
• Page Experience that included Core Web Vitals, Content, Internal Linking, etc.
• Secure Connection.
• EEAT Score of website.
• Quality of the Content.
• Code structure – like proper use of HTML5.2 semantic. Schema Markup.

Moz also refers to a similar concept as Page Authority.

PageRank: A Layman’s Explanation

Let’s break down the concept of PageRank into simpler terms. Imagine you’re at a party with a group of people. Some are very popular and have many of friends at the party, while others are less well-known and have fewer friends present.

In this scenario, PageRank is like a popularity score. The people with many friends (or links from other websites) have a high PageRank. The more popular the friends (or the higher the PageRank of the websites linking to them), the higher their own PageRank score becomes.

Now, let’s say one of the popular people at the party points at you and says, “Hey, this person is really cool!” Suddenly, you become more popular because a well-known person vouched for you. This is similar to how a backlink from a high PageRank website can increase your own PageRank.

However, popularity isn’t everything. If a popular person at the party starts recommending everyone, their recommendations become less meaningful. Similarly, if a website links to too many other sites, the value of each individual link decreases. This concept is reflected in the PageRank formula through the damping factor (d) and the number of outbound links on a page (C(T1)).

In summary, PageRank measures a web page’s popularity and credibility based on the quantity and quality of its backlinks.

Is PageRank Still Relevant in 2024?

Yes, PageRank is still relevant in 2024, even after major Google Search updates. Focus on creating quality content and obtaining genuine backlinks to improve your PageRank.

Tips for Improving PageRank

Here are some tips to keep in mind while creating content for your website:

1. Write high-quality content: Quality content is the cornerstone of SEO. Ensure your content is informative, engaging, and written in a language your audience can understand. It will attract natural backlinks and help us in building a strong PageRank.
2. Generate backlinks for off-page SEO: These are backlinks from high-quality content within the same niche.
3. Use an HTML5-friendly theme: HTML5 allows you to declare all webpage sections like header, main, article (main content), and footer section. This makes it easier for search engines to understand and process your website’s data.

High-Quality Content

Quality content is the backbone of any successful website. It’s not just about writing well – it’s about providing value to your readers. Make sure your content is comprehensive, engaging, and easy to understand. Remember, if your readers find your content useful, they’re more likely to share it, which can help improve your PageRank.

We have a dedicated article with awesome tips on How to write SEO-friendly content.

Backlinks are essential, and you should get and provide backlinks.

Backlinks inform the search engine about your website. Suppose you created a website with high-quality content. It may rank on low-competition keywords but not otherwise. You need to get some quality backlinks to get content in search results.

The digital web is similar to the spider web. Your website is a part of that web. If the site is not linked with other websites, then the web is weak or not a part of a strong web network.

Backlinks play a crucial role in SEO. They signal to search engines that your website is a reliable source of information. However, not all backlinks are created equal. It’s important to obtain high-quality backlinks from reputable websites in your niche. Remember, quality trumps quantity when it comes to backlinks.

Use HTML5 for better Page Structure.

HTML5 offers a more structured approach to web design, which can significantly improve your website’s SEO. By using HTML5, you can clearly define different sections of your webpage, such as the header, main content, and footer. This makes it easier for search engines to understand and index your content, which can help improve your PageRank.

Final Words

Understanding and improving PageRank is crucial for SEO. While Page Authority focuses on off-page SEO, PageRank considers all factors, including on-page and off-page SEO. By focusing on creating high-quality content, obtaining quality backlinks, and structuring your website effectively, you can improve your PageRank and, ultimately, your website’s visibility in search results.

If you have any questions or feedback, feel free to leave a comment below.

The post What is PageRank, and its importance for SEO 2024? appeared first on SEO Neurons.

To create a free business email address, you must own a domain name, and if you don’t have one, you can buy it from Namecheap or other domain name providers that provide email forwarding services with the domain name. But if you already have one, follow this guide.

Is it possible to create a free business email address?

The answer to this question is yes. You can create a free business email using the hosting provider or only the domain name. This article will discuss free methods to create email for your business using Gmail or hosting.

If you create a business email using the hosting provider, all the email’s control is on you. You can decide the total storage of the email account and the size of attachments, which means you are the email provider and can enjoy all the premium services of the business email address.

When you create a free business email on Gmail using the domain name only, there are serval limits attachment can’t be larger than 20MB, the total storage limit is 15GB.

We can create free Business email addresses using Gmail and cPanel. Let’s understand them one by one.

You can also create a Zoho account. Zoho allows you to create up to 5 Business email addresses for free. But there are some limitations like storage limitations, synchronous, etc.

How to Create a Free Business email address using cPanel

You can also create a business email address using the cPanel from a WordPress website hosting provider. This is the most common and easy method for beginners. The cPanel of the hosting provider will allow you to create a number of email addresses as per your need. You can create professional email addresses for your employees.

Get a Free email address with a hosting provider like Bluehost.

Bluehost is the recommended hosting provider in the list of WordPress for WordPress hosting. You have to purchase a hosting plan as per your website’s traffic.

If you already own a brand, check the availability of a domain name for your brand using the following search bar.

We recommend creating a domain name the same as your brand. It will help your customers to remember your domain and business. If the domain name is not available with .com, you can go with the ccTLD or country code top-level domain. Learn how to find the best domain name for your website or blog.

Bluehost provides you with a free business email address with its hosting. You can also create your website using Hostinger which provides free hPanel to create a business email.

Create Business Email using cPanel

After purchasing the hosting, you can log in to the cPanel of the hosting provider and create a custom email address with the domain name.

After creating the business email address, you can access it using webmail.seoneurons.com, where seoneurons is your domain name. This service is with hosting and will not charge you extra.

Enable Email Forwarding Service.

Suppose you run a website where you don’t need any hosting service or have not chosen the right WordPress hosting. As some hosting provider doesn’t give access to cPanel, you can only access file manager, so you can’t create a free custom Business email. In such a case, you can buy an email service package or create a free business email using a domain name or use Gmail for business for free.

To create a free Business email on Gmail, you need an email forwarding service from the Domain Name Provider.

NameCheap, Cloudflare, or Google domain provides excellent email forwarding services. Bluehost and Bigrock offer you two free business email addresses with the domain.

But if you purchased a domain that doesn’t include a free email service or email forward service like Godaddy. You can configure your domain on Cloudflare for email forward service.

Create Email Forwarding using Cloudflare.

This will allow you to receive your business emails on your personal Gmail account.

Some domain name providers do not provide an email forwarding feature; in that case, you can use Cloudflare to forward all emails to receive on your business domain.

You have to create a Cloudflare account to enable the email forwarding service.

• Enter the Domain Name for which you want to create a business email address.
• Enter the current Gmail address to receive all the forwarded emails.
• Click on create free alias.

This will send a verification email to your Gmail account. You’ve to check the email and verify.

After successful email verification, you can provide the business email address in the Aliases section. When someone sends an email to this address, it will get in your Gmail email box. That’s your business email address, so now your users can send emails to this address, and you’ll receive these emails in your Gmail email box.

After verifying the domain name, you’ve to verify and set up the domain for email forwarding. The ImprovMX will ask you to update DNS records. Please note that if you pointed the nameserver to Cloudflare, you’ve to change the record in Cloudflare.

• How to change DNS record Godaddy.

After updating the DNS record, you’ve to wait for its propagation. It may take a few minutes to a few hours. Check this propagation at digwebinterface.com. After the DNS update, you can receive all the emails to your Business email address.

Forward Email in NameCheap Domain Provider.

Domain Registrar Namecheap allows you to forward emails to your email account. So you can follow this guide if you register your domain with Namecheap hosting provider.

You have to log in to your Namecheap account and click on manage account to forward emails.

Then enable email forwarding, provide youras name, and your Gmaiforward yourwhere you want to receive all emails.

You can try sending emails to your business email and it should receive on your personal Gmail account.

Please note: This Namecheap service will work with default nameservers. You can check the detailed guide of email forwarding at Namecheap.

Send Email using Gmail from Professional Email Address.

In the above part, we understand how to receive business email addresses and access them in Gmail. We’ll see how we can reply to those emails from our business email address in this part.

Generate an app login password for Gmail

You’ve to generate an app login password to add the business email address in Gmail. This password allows you to send or reply to emails using a professional email address.

To generate an app password, you’ve to scroll to Google account settings. Click on your profile picture to open settings for Google account,

1. Go to Manage your Google Account,
2. Open Security tab,
3. In the Signing into the Google section, click on app passwords.

4. Select App as Mail,
5. The system as Windows Computer,
6. Generate a one-time password to log in using your app.

In the above window, you can see a 16 characters password generated. This password can be used in log in to Google Account. How to use guide also provided along with the password. Please don’t close this tab till the next step is complete.

Add Business Email in Gmail Account.

To send from the business email address using the Gmail account, you’ve to log in to the Gmail account. From the Gmail dashboard, click on settings>the see all the settings.

Now go to account and import and then scroll to send mail as(check image below). Click on add another email address.

As you click on add another email address, this will open the pop windows. You’ve to provide details as described below.

1. Name of your business account. This name will visible be to the email receiver.
2. Provide a business email address,
3. Follow the next step to set SMTP server,
4. We are using Gmail SMTP servers, so provide details of Gmail SMPT i.e. smtp.gmail.com.
5. Enter your Gmails’ email address,
6. Provide the 16 characters password we created in the last step.
7. In the Next window, you’ve to enter the OTP you just received in your Gmail account.
8. Enter the OTP confirmation code,
9. Click on verify account.

Now, you can send emails using your business email address. But by default, you can reply from your email address. Change this to reply using the same email address where you received the email.

Visit Gmail Account Settings>Account and Import>Send mail as> Reply from the same address.

Now you can try sending emails using your business email address. You can receive emails that have attachment of less than 20 MB. If you like to deal with large files, this feature is not for you. In that case, you can buy Gsuit apps.

Final Words

This article explains how we can create a free Business email address in Gmail, and hosting cPanel. And also, it makes us utilize the email forwarding service provided along with the domain name. Google domains and NameCheap are best in this respect.

I hope you like this article. In case of any doubt, query, or feedback, feel free to ask in the comment section provided below.

The post How to Create a Business Email Address for Free in 2023 appeared first on SEO Neurons.

Nobody in this world knows everything, But everybody knows something.

As we already discussed, you can share information on the internet through any medium like audio, video, or text form. However, in this article, we’re talking about blogging (information shared in text form).

How to Create a Blog to generate revenue?

Blogging is the sharing of valuable information on the internet in text form. For blogging, you can use WordPress, Blogger, Joomla, WIX, Tumblr, Ghost, etc. WordPress and Blogger are the most commonly used content management systems.

To make a try, most bloggers use the Blogger platform as it is free, but if you want to make a career in blogging, I’ll recommend WordPress CMS. Check the comparison between Blogger and WordPress.

You can start a WordPress or Blogger blog. WordPress gives you more control over your blog to add additional functions.

You can create a blog on WordPress if you’re serious about blogging. WordPress is a self-hosted platform that provides you with much functionality without technical knowledge.

Some users who start blogging start their blog with Blogger. But this is not a professional tool for blogging. You can understand this by comparing Blogger and WordPress websites.

But the domain name is also important for blogging. So, read how to choose a domain name. Then, after the domain name, you must buy hosting for the WordPress website. You can also get WordPress-recommended Bluehost hosting or Hostinger for beginners.

How to Make Money from Blogging?

If you look at blogging as a career, you need to generate revenue. For this, first, you’ve to create a blog. So, let’s discuss how to generate money through blogging.

Ad Network likes Adsense.

You can optimize the website or blog with the help of Adsense. Adsense is a product of Google and works as an intermediate between advertiser and publisher.

You can get your website approved for Adsense if you have written enough content. If you’re looking at blogging as a career, make sure your blog is on WordPress.

You can place Adsense ads code, just above the content, in the content and sidebar. The ads should not be more than the content.

The AdSense ads are user-interest-based. So that the user can interact with these ads on the blog and generate revenue, that’s how you can make money with blogging using ad networks like Adsense.

Earn with Ezoic.

Ezoic uses Google Ad Manager to display ads on your website. You can apply for the Ezoic if your website has 10k sessions every month.

Ezoic has partnerships with Adsense and other 3rd party publishers. When you provide an ad slot to Ezoic, ads appear on the bid bases. And can boost your earnings by 150 to 300%.

If you have a minimum of 10k monthly sessions, you can sign up for an Ezoic account and boost your Adsense earnings.

Affiliate Marketing

Affiliate Marketing is one of the best money-making platforms. You can affiliate various products according to the niche of the website.

Suppose you’re running a blog related to mobile phones, then you can add the affiliate link of mobiles. A single sale using these links will generate good revenue. Likewise, for an educational website, you can affiliate book links. And in the same way, for fashion websites, you can promote related product links.

You can create amazon affiliate product links and share this on the blog and YouTube channel(if you’ve).

Promote a product, Write a Product Review.

You can promote products of any brand. For example, suppose you’re writing content about skincare. Then you may promote the skincare products as ads if the brand offers so. (usually, they do it on a monthly contract basis).

You can also review products on the blog. For example, you can write a product review on a skincare website on their demand. But please try to write genuine content, write honest reviews to build trust with your users.

Suppose a person likes to buy PlayStation and search for product reviews. You can review the latest release like PS5, the new features, the pros and cons, etc. Its stunning features and the latest games you can play on. You can provide the promotional link to the PS5 in the blog. The user may buy through the link provided and generate revenue for you.

Online Course

You can sell online courses on your website. For example, suppose you’re blogging for an educational website. You’ve enough free content to read available on the blog. That attracts users to read more content from you. In that case, you created your value.

Now, you can offer a premium course to your users. Make sure the paid content contains real value so the users can promote your content to others or buy again if another course is available on your website.

After gaining skills, you can get a job or if you run a business then it will boost visibility of your business on the internet.

I hope this article will help you understand online earning through blogging. In case of any doubt or query, feel free to ask in the comment section provided below.

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What is Internal Linking?

Internal linking is the linking of posts or articles within the same domain. Means one page of your website connects with another page of the same site. That means the internal linking enhances the user experience as the user can find the complete information related to the article.

Internal Linking also passes PageRank from one page to another, that will improve domain authority and boost SEO of the website.

It also helps a search engine like Google to understand the structure of your website. All the anchor links provide additional information to the search engine to rank the article in its search results. That’s why internal links help a website determine the context and rank it accordingly.

Internal Linking and SEO.

Suppose you wrote many quality articles and a few of the top ranks in the Google search results. That indicates the content that ranks in the search results has an authority called page authority. This page authority can be passed to the other pages using internal linking.

When the crawler crawls your website, it also crawls the internal links provided in the article. The anchor text provided in the content will help to understand all about the linked content.

Hierarchy for Internal Linking.

When you start a website, there should be a map in your mind with proper structure. This structure may be of different level according to the need of content like 2 level structure, 3 level or 4, most of the website has 3 level structure. For your website, it may be as per your need.

How to perform Internal Linking in WordPress?

WordPress CMS enables you to perform internal linking easily. You have to

• select the text as anchor text
• Click on the chain/link button
• search the Topic and link

Please don’t click on the open in new tab or nofollow to pass the link juice. When you click on the open in a new tab, it will automatically add some rel-tag that prohibits passing link juice. The link should be open in the same window for interlinking in WordPress.

Internal Linking in HTML for Blogger and other CMS.

When you’re on platforms like Blogger or other HTML theme pages, you can follow the practice with the help of HTML. With the help of HTML, one can connect an article to the other in the following way.

<a href="/internal-link/>anchor text for the internal link</a>

Some users use internal links like click here, don’t follow the practice discussed above. It is not providing additional information to the crawler about your interlinked article. The text that links one content to another is called anchor text. And anchor text plays a vital role in website SEO.

If you want to nofollow a content page of your website, you can use the nofollow tag as

<a href="/internal-link/ rel="nofollow">internal link that should not index</a>.

This content may be like a log-in page, pages you don’t want to index. Along with nofollow, you can use the noindex robots tag with such pages(pages that shouldn’t index).

Internal links generated by JS, flash, etc.

Do not use internal links generated by javascript etc. A search engine can’t control links generated by javascript or flash etc.

Try to add HTML links to the webpage. Both practices provided above, like WordPress interlinking and HTML interlinking, follow the HTML method.

Internal broken links

Broken links are harmful to the user experience as well as SEO. When a user clicks on a link and responds to an error 404 page, it indicates that the website or blog doesn’t care about posts or pages.

Broken links may be a result of deleted pages, pages whose permalink/slug has been changed. When you do so, redirect that page or remove the link that points to the deleted content.

Check broken internal links of the website from time to time. For this, you can use the ahrefs webmaster tool. That will detect and tells you all the internal links of your website.

This tool will audit almost all the matric of the website that helps in understanding the website structure, broken links, expired links, etc.

As we already discussed, internal links connect pages within the website. When we provide a link to another website in our article or some other websites, provide our link on their website, will-called as an external link. Internal links help a website with its structure, and if a webpage gets external links on some of the articles. It will boost the authority of that page.

External links help a search engine to understand the content, niche, and type of the content. These links help a search engine to understand all the factors about the article.

Conclusion

With the help of this article, we can easily understand the importance of internal linking of the content that helps a website in the following ways.

• Anchor links help Google to understand the context of the linked page/s,
• Pass page authority to other pages,
• Reduce bounce rate of the website,
• Boost SEO of the website

So we must follow the practice of internal linking of a website.

I hope this article will help you in understanding internal linking. In case of any doubt, query or suggestion, please ask in the comment section provided below.

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