Ranking Factors

Anchor Text and Its importance for SEO.

Are you working on blogs and want to make them rank on the first page on Google? Well, anchor text plays an essential role in it. An anchor text’s function is to make it clear to the reader what to expect when they click on a link. In this article, we will learn about anchor text, its importance, etc.

What is Anchor Text?

The text on which you can click on websites to navigate from one Website page to another is known as anchor text. Anchor text example:-

<a href="https://seoneurons.com/on-page-seo/>On-Page SEO</a>

In the above code, On-Page SEO is anchor text linked with https://seoneurons.com/on-page-seo/.

As the name implies, the phrase connects two completely different URLs. Anchor text can direct you to various Web pages and download and link documents on platforms such as Google Drive.

Why is anchor text important?

Anchor text, in a nutshell, gives consumers and search engines context. When a user clicks on a link, its label describes what they will find on the link provided. However, search engines use anchor tags to understand content and relation of the content.

anchor text example

If the anchor text doesn’t satisfy the content, it could impede website visits due to a poor user experience. Due to the linked content’s lack of user-additive value, search engines will rank your website lower.

Utilizing anchor text can boost wisely readers’ confidence in your firm and the information you provide on your website. Additionally, it helps your SEO efforts by sending search engine crawlers the appropriate signals.

Different Types of Anchor Text

Several different types of anchor text can be used when linking to other web pages. Here are a few examples:

Exact match

The keyword targeted by the page it is linked to includes an exact match anchor text. Remember that Google may consider an overabundance of targeted search anchor texts a red flag.

For example, linking to a page about “SEO tools” using the anchor text “SEO tools”.

  1. When anchor text and the targetted content are the same.
  2. Anchor text precisely specifies the targetted page.

Generic Anchor Text

There are no keywords or references in the generic anchor text. To understand what it’s about, users must read the surrounding content.

You should only use generic anchor text sparingly because it can appear spammy. Additionally, it does not assist users or search engines in determining the subject matter of a linked website. For Example: 

  1. Click here to continue reading.
  2. To learn the information, click “more.”

Partial Match Anchor Text

The partial matching anchor text contains a version of the keyword that the linked-to page targets. It indicates that the linked text has the target term, either entirely or in part, along with some additional words for context.


  • Get the best deal on cat food and other supplies. (“Cat Food” is the target keyword)
  • Shop our popular juice and snack gift baskets (“Gift baskets” is the target keyword).

When the link’s URL is utilized as the anchor, this is known as “naked” anchor text. These are sometimes used as reference links at the bottom of articles. Only use a naked link anchor when necessary because readers may find it unorganized and confusing.


  • https://www.flipkart.com/
  • https://www.myntra.com/

Brand Anchor

Brand anchor text is the visible, clickable text in a hyperlink referencing a brand or company name. For example, if you were linking to the website of a company called “SEO Neurons,” the anchor text might be “SEO Neurons” or “seoneurons.com”.

Using brand anchor text can be beneficial in a few ways:

  1. It helps to establish brand recognition and authority.
  2. It can help to increase brand visibility and search engine rankings for the brand name, making it easier for people to find the company’s website.
  3. It can help to create trust and credibility by linking to a well-known brand.
  4. It can help to signal to the search engine the relevance of the linked page to the brand mentioned.

However, using brand anchor text in moderation and other anchors to create a natural-looking link profile is essential. Also, using the brand name correctly and without manipulation is important.

How to Optimize Anchor Text for SEO?

Knowledge of the various sorts of anchor text alone won’t boost your SERP rankings. Here are a few best practices for improving your anchor tags to get you started.

  • Make sure the anchor text is clear. Many systems provide various web page modification options. Some of them include the anchor into the surrounding text. Assure users that the anchor is readily visible and clickable.
  • Don’t deceive your readers. Always be faithful to your word and deliver the specified content when linking to other websites.
  • Keep your writing flowing naturally. Most people approach this assignment strategically and focus on word and phrase matches. However, this is not how natural language functions.
  • Keep your links relevant. Remember to review and update your links if you give time-sensitive content.
  • Always consider search intent. Keep in mind to consider the reader’s search intent and make sure it aligns with the context of your content.
  • Diversify your profile of anchor text. A diverse link profile is present in a natural link profile. Your website will be penalized if you manipulate link labels frequently.
  • The link text needs to be brief. Don’t anchor lengthy text passages, even though Google considers both the anchor and the surrounding text.

When we optimize anchor text in the right way, it not only improves user experience but also the PageRank of the website.

Make careful use of anchor words.

It’s crucial to emphasize the importance of relevancy in link-building. You must use anchor text relevant to the link’s content. Search engines use anchors to determine the topic and relevance of web pages to rank them appropriately with the appropriate keywords. It’s advisable to select anchors that provide a complete explanation of the related link and offer value to the readers.

Pay attention to the surrounding text.

Relevancy refers to more than simply the anchor text. In order to understand the content of something, you always read the language surrounding the link.

As a result, if you use the exact anchor phrases throughout the entire body of the content. Search engines will now also read the surrounding text to determine more about the link and deem it overly optimized.

Optimize Image Alt Tags

Alt tags, often known as alt texts, are HTML properties that are added to photographs to provide alternative text for search engines. They give information on the image to Google bots, assist visually challenged readers in understanding it, and serve as anchor text.

Use descriptive, concise language with keywords to describe the image accurately. Keep alt text brief. For decorative images, you can leave the alt tag empty. Avoid phrases like “image of” as it’s redundant.

Alt text should be descriptive and natural sounding. Rather than cramming the Alt tag with terms, consider one primary keyword and incorporate it.

These best practices will help search engines understand the content of the images on your site and make your site more accessible to users with visual impairments who use screen readers.

Avoid inbound and outbound harmful site links.

Google may punish you if you link to a site that does not offer the content it is supposed to, distribute misleading information, or use spammy SEO techniques. If you link to contaminated sites like these, your score may suffer even if you have a reputable site.

You should try to avoid links from harmful sites in SEO and follow these best practices. Usually, Google doesn’t count such backlink authority, but it is good to keep the website clean.

  1. Regularly monitor your website’s backlinks to identify any suspicious or spammy links. Use tools like Google Search Console or Ahrefs to do this.
  2. Disavow any harmful links that you find. This tells search engines to ignore these links when determining your site’s ranking.
  3. Avoid buying or trading links. Usually, such links are from low-quality or spammy sites.
  4. Use a tool like Google Safe Browsing to check the safety of any external sites you link to. You should audit your website’s backlink with premium tools like SEMRush.
  5. Do not participate in link farms or link schemes, as these can get your site penalized by search engines.


Is anchor text necessary for SEO?

The text that people see and can click on is called the anchor. It is vital for SEO since it provides search engines with important information about the linked page’s content.

What does a rich anchor text actually mean?

A rich anchor text is any anchor text that contains target keywords. It’s important to avoid overusing these as this can indicate to Google that your article has been overly optimized.

Ashok Sihmar

Ashok Kumar working in the Search Engine Optimization field since 2015. And worked on many successful projects since then. He shares the real-life experience of best SEO practices with his followers on seoneurons.com. You also can learn Advance level SEO for WordPress, Blogger, or any other blogging platform. Stay tuned.

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