This article will explain how to boost the SEO of your Blogger blog to get organic traffic.
Almost every Blogger writes unique content. If you are doing the same practice and your Blogger blog is not ranking in the search results, it may be possible that the blog is not optimized for the search engine. Let’s SEO of your blog.
Optimizing the website for the search engine means making the website understandable for the search engine. The search engine is not human; it is a computer coding program that fetches and analyzes the code with artificial intelligence. That means you’ve to optimize your blog for search engines and rank the content in the search results.
Create SEO Friendly Content on the Blogger blog.
You all know that content is king. So first, you’ve to write some meaningful content on your blog. But the question is, how to write SEO-friendly content?
You can write excellent SEO-friendly content by keeping the following things in mind.
- Whenever you start a topic, explain all its dimensions.
- Try to find what people are looking for and how you can help them.
- Optimize the H1 tag of every blog post. Learn how to optimize H1 tags for SEO.
To write an SEO-friendly article, you should focus on keywords, keywords difficulty, and content interlinking. Also, properly use heading tags and optimize attached media like images, videos, etc.
You can also read our guide on how to write SEO-friendly content for the Blogger blog. This guide will surely help you with SEO-friendly articles.
Structurally use heading tags.
- Heading tags explain the blog, which is essential for search engines and users. You can structurally use h1, h2, and h3 tags so search engines can analyze data and get you in search results.
- Use only one H1 tag: it will increase the focus of search engines on the blog. You can use multiple h2 and h3 tags without disturbing the structure.
Optimize blog Images.
Images are a crucial part of a blog, but many bloggers ignore this. But this point may be beneficial for you. Because if others will not do it and you’ll, you have the edge over others. You can keep the following things in mind while working on image SEO.
- Alt tag for the image. In the alt tag, you can explain the picture. You can create an accurate description in this tag.
- Title tag: in this, you can explain the image to users. The description will be displayed whenever a user hovers over the image.
- Image dimensions: The image dimension should be at least 1200x628px.
- Image size: The image should not exceed 100kB.
- NextGen Image: Google prefers NextGen images for websites. As these images are fast in loading, they improve website speed. Bloggers also support NextGen images. Learn how to serve NextGen images to Blogger blog posts.
<img src="/image-url/image.png" alt="provide about image here" title="explain image for users">
Above is an example of adding the alt & title of the image in HTML and in compose view mode.
Optimize Permalink for Blogger SEO
You can include keywords in the permalink of the blog URL. An optimized permalink helps the search engine to understand focus keywords.
It would be best if you used permalinks relevant to the content. And also, try including keywords according to their difficulty level. For a start, target long-tail keywords to rank in search results.
Focus on one main keyword for each post
Each post should focus on one primary keyword. If a blog post focuses on one keyword, it will be easy for search engines to understand the main keywords and rank the blog post for that keyword.
If you try to cover multiple keywords in a post, search engines get confused and can’t understand which one is the main keyword. And also, you consume most of the keywords.
Block some pages for Search Engine to index.
Every part of your website shouldn’t be in search results. The label, search, and archive sections contain auto-generated content for different labels, inquiries, etc.
You can use the robots.txt file and the meta robots noindex tag to address this issue. You can do this in two ways.
- Allow search engine bots to crawl through the blog and use meta noindex for the blog’s label, search, and archive section.
- Alternatively, you can use the robots.txt file to block all these sections for search engines. Create a perfect robots.txt file for the Blogger blog.
Please note that these two approaches address the same issue and enhance Blogger’s blog SEO.
Submit XML sitemap for Blogger blog.
You must submit the blog sitemap in Google Search Console and Bing Webmaster Tool. The sitemap will help search engines to find all the content published on the blog.
You can access the XML sitemap in the root directory of the Blogger under /sitemap.xml and sitemap-pages.xml. You can do this for both the Blogspot subdomain and custom domain names.
Custom robots header tags
Custom robots header tags are the HTTP response of the webpage. This response may include the X-robots Tag that declares a page to index or not. We can modify the X-robots tag in its root setting in the Blogger blog.
But there are many guides available on the internet that follows the wrong practice. If you don’t know how to use these tags, this may spoil the SEO of your blog.
Blogger user searches every time for custom robots header tags. In this file, you don’t need to make any changes. It’s already in the best settings.
Use nofollow noopener noreferrer tag to external links.
External links are provided to add value to the content. You can use the nofollow in link to provide to less trustful sites. Since March 2020, Google has treated such links as hints; similarly, Bing treats nofollow as a hint.
Custom Domain Name for the Blogger SEO.
A custom domain name provides a brand identity to your blog and boosts the SEO of the Blogger blog.
You should add a custom domain to the Blogger blog. It will provide brand value to your blog. Initially, the Blogger blog URL will be similar to https://example.blogspot.com, but you can change it to https://yourdomain.com. For the custom domain, you’ve to spend approximately $8 or ₹560.
The custom domain is easy to remember than the subdomain initially provided by Blogspot. And if your site grows, you can move the Blogger blog to WordPress with the custom domain.
Try to keep your domain name short, easy to remember, and easy to spell. If possible, add the main keyword of your website’s niche in the domain name.
Choose SEO friendly theme for a Blogger Blog.
After the domain name, you’ve to select a perfect theme with a good UX, UI, and SEO friendly. In addition, the theme should support customization in its text, color, font size, etc.
The Two most important elements that a theme should support for the Blogger SEO are
- HTML5 Theme
- Schema Markup for rich snippet result
- Meta Tags (Optional).
HTML5 Page Structure
The theme should use HTML5 semantic tags. When a search engine bot crawls the website, HTML5 markers will guide what and where your content is. So that your website can rank in the search result and your organic traffic will rise. You can HTML5 structure of your website. Learn HTML5 Page structure best practices for SEO.
Schema Markup Data
The Blogger theme must enable schema markup data. This will help search engines generate rich snippets for search results. And will drastically boost the SEO of your Blogger blog.
Meta Tags for Blogger SEO
Meta tags are essential for website SEO. These tags provide information to the search engine about a website’s content, like the description tag provides the content in brief. In addition, robots’ meta tags allow and disallow the indexing of the webpage.
With meta tags, you can use link prefetch to fetch the data like js, CSS, image, or resolve DNS, enhancing the Blogger speed.
If the theme includes meta tags, then it’s well and good. Otherwise, you can add this manually too. Read this to add Blogger Meta Tags.
Fix Blogger m=1 Duplicate Content for Blogger SEO.
Google webmaster displays an error of duplicate content, or another page version is indexed. It is due to Blogger CMS serving different URLs to mobile and desktop.
When you visit the blog from a mobile device, the canonical URL will temporarily redirect(302) to https://www.example.com/canonical-url/?m=1. This may cause the problem that the canonical page declared by the user is not indexed, but the m=1 version is indexed.
You’ve to fix the ?m=1 issue to enhance the SEO. Understand how you can solve the Blogger m=1 issue.
Speed of the Blogger blog.
From mid-June 2021, Google’s core web vitals will become effective and target the slow website. So you’ve to improve Blogger blog speed.
Blogger is a product of Google. Its servers are hosted with Google and are very fast. And if your blog speed is slow, your theme may be guilty of that.
- Install a Fast Template for the Blogger blog.
- Compress Images or Serve Next-Gen Images in your blog.
- Remove the Unnecessary Widgets.
- Remove Unused JS and CSS.
- Don’t use too many fonts.
You can follow our guide to speed up the Blogger blog to achieve the above suggestion and enhance PageSpeed insights.
Webmaster Tool for your website.
Webmaster Tools allows you to track the performance of your website. With the help of the webmaster tool, you can track keywords, improve the content, and find website SEO errors.
Connect the website or blogs to the webmaster’s search engines like Google Search Console, Bing Webmaster Tools, Yandex, etc. This will help the bot to find your website and get traffic on your website quickly.
Submit the sitemap for all posts and pages for the Blogger SEO. By default, only “post sitemap” is linked in the Blogger blog, so please visit the linked post to understand. Create and submit pages and posts Blogger XML sitemap to Google Search Console.
You can understand here how to connect Blogger to the Google Search Console.
By using all these methods, you can drastically boost Blogger SEO. If you like this article, subscribe to us via Email; if any doubt, feel free to ask in the comment section below. Thank You. :)