Pogo Sticking can be defined as an unsatisfied user with the search result and click back to search result ASAP. When a user performs a search and visits any website from the SERP list. The page available in the search results cannot satisfy the user, and the user clicks back and tries another result.
So let’s understand what pogo-sticking is, how it works, and how we can avoid it. To maintain or rank your article in the search result.
What is Pogo Sticking? How to avoid it.
Google or other search engines wants to show the best results for the user’s query. If the search engine analyzes that this content is not what its users are looking for, it simply downgrades the ranking of that particular page for the upcoming users and shows another better one available.
Let’s Understand How It works.
Assume you made a query, lets understand with the image provided below.
In the above image, the user made a query with the search engine. Let’s assume that Google responded with the top 4 results relevant to the particular query. These results are a, b, c, and d are positioned on rank 1, 2, 3, and 4, respectively.
Now there is no reserve position for any search result. These a, b, c, d are random results, in which “a” is better than “b”, “b” is better than “c”, and so on. Suppose your website stand on position 3 and your content is “c”, and the content fully satisfy the user query.
Now when the user visits the website on rank 1 i.e. “a”, it cannot satisfy the user, and then the user clicks back. The user now one the same result list with the same query and try the second result. And now repeat the step with 3rd result, i.e. “c”. Now user reads that content and the article “c” satisfies the user.
In this case, the user stops searching for that particular term(query). Now if the same thing repeats a number of users, then google considers it as pogo-sticking. In this case, Google found that the 3rd result i.e. “c” is more relevant than “a”. It can’t be defined on a single user’s behavior, so it needs more data to analyze.
Google wants to give the best user experience to its users, so google will download grade the position of result “a” and improve the rank of “c”.
Pogo sticking may happen, even if there is complete information about the article, let’s understand why it is so.
Reasons for Pogo Sticking.
If you’ve a written a quality article and a website with lower rank replaced with your result i.e. you lose your position in SERP. Then these could be the reasons for that.
Speed of the Website
Speed plays an important role in the search engine results as well as in the user experience. If the user click on the result of your website and the website takes too much time to load then user will click back.
Number of ads
If you use multiple ads on the webpage then it spoils the user’s experience. Users may leave the website without reading the content. So avoid too many ads on a webpage.
The user who is studying something reaches your website, and suddenly something started. The user will suddenly surprise and click back to avoid that. So if you added some media file, play it at the user’s request, not autoplay. Cause bad user experience that results in pogo-sticking.
Disable clicks or copy paste:
If you disabled clicks on your website, it also irritates the user and he will click back to the result.
You can’t protect your content by using such methods, if anyone wants to copy then s/he’ll and you can’t stop her/him. You can strike copyright notice if anyone copies your content, instead of spoiling the user experience.
Content is incomplete:
Your article is complete but still, it is not. It’s because you are not providing the complete details of it. According to you, it’s complete, but it’s not able to satisfy the users. So study on another page what they are explaining or adding in that.
If you think that your article not even indexed in the listing in such case. You should write a good number of article in your website so that you can ring the doorbell of Google :). And also use a theme that support HTML5. As Google is a computer based programm so it can understand proper tags. Learn Best practice of HTML5 page for SEO.
Google doesn’t consider Pogo Sticking in the ranking, Said John Mueller
John Mueller from Google, in a hangout conversation, said that Google is currently not considering these facts in the ranking of a website. According to his whole conversation, the juice is, content only matters for a search result.
You can check this youtube video of Google Webmaster Tool, listen it from 51:18(time).
This also makes sense, as users click back and forth for their result but you’ve to keep all the above things in mind to rank the result.
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